Valasys

MARCH 30, 2020

According to research by Forrester , ABM maturity and B2B Sales Revenue are Intertwined. According to the latest research report Moving to ABM Maturity: 2019 ABM Benchmark Study, by ITSMA and ABM Leadership Alliance (of which Demandbase is a founding member), 21% of the respondents expect an increase in their current ABM budgets.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

KEO Marketing

OCTOBER 3, 2017

Researchers expect this upward trend in spending to continue in 2017. Demandbase , an ABM technology provider, found deal size increased by 26% and close rate grew by an impressive 75%. As ITSMA’s research found, ABM can deliver the highest ROI of any B2B marketing program. Why the growing adoption of ABM? In one word: results.

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

Velocity Partners

APRIL 16, 2024

The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. So a lot of companies looked to the third-party intent companies like Bombora, Demandbase, or 6sense. Here’s a final question: you left Demandbase recently.

Marketing Analytics Tools 82

Marketing Analytics Tools Marketing Budget DemandBase Lead Ranking 82

Adobe Experience Cloud Blog

JANUARY 23, 2017

You can use solutions like Demandbase and Marketo Web Personalization to leverage this information to personalize the content displayed. Then, when a lead’s score reaches a threshold agreed upon by marketing and sales, an alert is sent to sales to reach out to that prospect. Nurture known leads with personalized emails.

Intent Data 48

Intent Data Intent Lead Ranking Marketing Automation Services 48

ClickZ

JUNE 17, 2020

5: Demandbase: Account-based marketing (ABM) platform. Founded in 2006, Demandbase is one of the first account-based marketing platforms for B2B marketing and sales enablement. The Demandbase platform leverages AI and machine learning to deliver actionable insights to users. Category : Account-based marketing (ABM). What is it?

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

NetLine

AUGUST 2, 2023

Sales Accepted Leads (SALs): Leads that have been formally accepted by the sales team and are ‌being actively pursued as potential customers. There are also other lead types defined by industry bodies, technology vendors, and research firms as part of their own frameworks.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Marketing Insider Group

JULY 1, 2020

Take Demandbase for example. Content marketing generates 3 times as many leads as outbound marketing, drives six times higher conversion rates, and has the potential for a 7.8-fold From well-researched white papers to podcast series listeners can’t live without, content is changing the relationship between the brand and consumer.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

PathFactory

SEPTEMBER 5, 2018

Hosted by PathFactory’s Director of Demand Gen, Chris Vandermarel, the panel came together on how to tackle common challenges and share best practices to find success on paid ad and social campaigns: John Dering , Senior Director of ABM, Technology & Strategy at Demandbase. John : At Demandbase, we’re all about ABM.

Paid Search Agency 40

Paid Search Agency Ads Paid Social Agency Account Based Marketing 40

SnapApp

DECEMBER 14, 2016

According to our research, print may have hit bottom. Do your research, find out what your competitors are doing and what they’re not doing. Don't just sell - genuinely listen, understand and provide tailored support through the use of clever lead nurturing. I'd pick original research, personalization and interactivity.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

DECEMBER 22, 2016

They have topics about how to use influencer research in the best ways possible and what some of the best tools are for influencer marketing. The Marketo blog provides a wealth of information spanning topics such as marketing automation, social media, lead nurturing, content marketing and much more. DemandBase.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

QuanticMind

OCTOBER 25, 2017

Companies he classifies in the digital engagement tech stack, for instance, such as Demandbase , AppA nnie and B lueKai evince lots of capability and specialization with very little functional overlap. Some notable figures about the rise of marketing automation: +451% lift in qualified leads. +85%

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40