Engagio

SEPTEMBER 29, 2023

They engage with companies on their own terms, conducting extensive research across various channels long before they want to engage with sales teams. That’s why lead nurturing remains such a key element of a good B2B go-to-market. OK, so now onto the core question: should lead nurturing come from marketing or SDRs?

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Velocity Partners

APRIL 16, 2024

The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. So a lot of companies looked to the third-party intent companies like Bombora, Demandbase, or 6sense. Here’s a final question: you left Demandbase recently.

Marketing Analytics Tools 82

Marketing Analytics Tools Marketing Budget DemandBase Lead Ranking 82

SnapApp

DECEMBER 14, 2016

According to our research, print may have hit bottom. Do your research, find out what your competitors are doing and what they’re not doing. Don't just sell - genuinely listen, understand and provide tailored support through the use of clever lead nurturing. I'd pick original research, personalization and interactivity.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

DECEMBER 22, 2016

They have topics about how to use influencer research in the best ways possible and what some of the best tools are for influencer marketing. Michael Brenner and his team hold nothing back, revealing actionable strategies you can use to drive more traffic across the B2B buyer journey, convert readers into leads and close more business.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48