Strategic-IC
NOVEMBER 7, 2022
Where SMB is about volume, quick decisions, and lower levels of buyer consideration, Enterprise marketing is much more about focusing on winning, growing, and retaining your most important accounts – which due to their size and complexity have naturally longer life cycles, higher levels of consideration, and larger buying teams.
Marketing Insider Group
APRIL 15, 2024
The demand for B2B creators is growing because they create content engaging, informative content that meets the specific needs of businesses, changing the way businesses share information. Small and Medium Businesses (SMBs) In the SMB sector, B2B creators are like gold. So, what’s driving this shift?
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Rev
JANUARY 5, 2023
That’s the work of a demand gen team. We recently sat down with Joe Paone , Senior Director of Worldwide Marketing at Splunk, to talk about not only why a mature demand gen engine is critical to a modern marketing team, but how to understand the evolution of that program. So square one is all about lead generation.
LeadSloth
MARCH 16, 2009
From Web Analytics to Demand Generation. Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. Based on the demo I attended, I feel that ActiveConversion is a good first B2B demand generation solution for smaller companies.
The Point
NOVEMBER 10, 2014
At least I’ll credit Integra for offering a buyer’s guide that purports to answer key questions facing SMBs who are evaluating cloud technology, but even the offer description falls flat. For one, it would have been much better presented in bulleted points that were scannable at a glance, not another long paragraph in an already stodgy email.
The ROI Guy
NOVEMBER 14, 2011
According to SpiceWorks latest State of SMB IT report, there was a 9% increase in second half 2011 budget forecasts, the highest planned budget uptick over the past two years. Hiring demands are increasing at the same time, from a low of only 20% planning staff additions in the latter half of 2010, to 31% currently planning staff additions.
Martech
APRIL 22, 2022
AI presents one solution to the challenge of analyzing and interpreting data at a scale beyond the reach of human beings. AI platforms for SMBs. Mailchimp uses a tool called Smart Platform, bringing AI to the SMB market. Some solutions offer draft content for emails or specific social media platforms, such as Twitter.
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