DealSignal

DECEMBER 28, 2021

What Is Demand Generation Marketing? Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. Demand Generation Strategy and Tactics. Demand Generation Strategy and Tactics.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

PureB2B

JULY 2, 2019

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. There are many other ways to find better and more in market buyers than by executing a standard BANT style program.

Demand Generation 62

Demand Generation Demand Generation Top of Funnel 62

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? Navigate ever-changing email privacy regulations.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Inbox Insight

JANUARY 15, 2024

If B2B marketers focused in the technology industry are able to understand the key challenges businesses face when it comes to digital transformation, they can target them with the right marketing messages, across the right channels, and at exactly the right time to engage, intercept, and ultimately boost sales.

Ideal Customer Profiles 104

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 104

Inbox Insight

NOVEMBER 15, 2021

Market intelligence customized specifically to your business plays a pivotal role for B2B marketers looking to unlock specialist B2B insights around their audience and understand real-time demand of their target personas. of senior B2B marketers say they outsource their market research. Reading time: 3 minutes.

Ideal Customer Profiles 98

Ideal Customer Profiles Planning Demand Generation Marketing Plans 98

Metadata

MAY 24, 2023

We’re giving you an inside look at how our Marketing team uses our own product to automate paid campaigns and drive more revenue. That’s the question every demand gen marketer is asking themselves right now. For the Metadata team, that means testing new channels like our DEMAND community and email marketing.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Allocation 52

Inbox Insight

DECEMBER 21, 2023

Confidence in intent data usage Despite the complexity of interpreting and applying intent data, B2B marketers have expressed high confidence levels in their ability to use this tool effectively. A sizeable 98% of marketers are confident in their intent data practices, suggesting a positive outlook and maturity in this field.

Intent Data 52

Intent Data Intent Marketing AI Stats 52

Choozle

MAY 24, 2024

At its core, a Demand-Side Platform (DSP) streamlines the bidding process. For instance, Amazon’s DSP allows marketers to bid on ads across streaming TV, Twitch, and other carefully selected offsite channels. The Walmart Demand Side Platform (DSP) is a pivotal component of Walmart Connect, the company’s robust advertising service.

Ad Frequency 66

Ad Frequency Mobile Advertising Work Management Ad Exchange 66

Albacross

JANUARY 12, 2023

Through Albacross’ integration with LinkedIn Matched Audiences, B2B marketers can target high-value accounts and buying committees more effectively on LinkedIn. The integration empowers Albacross’ enterprise customers to target in-market buyers much faster on LinkedIn, expanding ad reach to attract critical business decision-makers.

Advertising Agencies 52

Advertising Agencies Linkedin Top of Funnel Account Based Marketing 52

PureB2B

JULY 2, 2019

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. There are many other ways to find better and more in market buyers than by executing a standard BANT style program.

Demand Generation 48

Demand Generation Demand Generation Top of Funnel 48

Marketing Interactions

OCTOBER 15, 2021

While the events I’ve attended and material I’ve read tend to apply the focus on sales as the central pivot for RevOps, I find that approach distracting for sales and a discredit to B2B marketers. But in a market driven by subscription business models, CS plays a key role in onboarding, retention, and expansion.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

B2B Marketing Directions

AUGUST 27, 2017

The new SiriusDecisions Demand Unit Waterfall has received lots of accolades since its introduction this spring, and the accolades are richly deserved. But one of the new demand stages should be labeled Use With Caution. In May, SiriusDecisions unveiled the latest iteration of it venerable Demand Waterfall with great fanfare.

Demand 40

Demand Work Management Intent Data Features 40

Inbox Insight

SEPTEMBER 10, 2021

Read on to uncover how B2B marketing segmentation is advanced by B2B buyer insights…. How can you unlock key audience intelligence to dial up your demand gen activity? Putting the right message in front of the right buyer to generate the right response is key to effective B2B marketing. Reading time: 10 minutes.

Segmentation 98

Segmentation Ideal Customer Profiles B2B Marketing Planning 98

PureB2B

JUNE 21, 2022

In 1999, Seth Godin introduced the concept of permission marketing, giving name to a radically different approach to the traditional “interruption marketing,” which was and remains a stalwart of the advertising world. What is interruption marketing? Interruption marketing is a traditional type of promotion.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Planning Opt-out 62

TrustRadius Marketing

OCTOBER 3, 2022

Sales and marketing teams understand that a core part of their job is reaching the right audience at the right time with the right message. But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. What is intent data?

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Inbox Insight

APRIL 19, 2021

of senior B2B marketers currently identify and prioritize market opportunities through analyzing their customer database and matching it to their ideal customer profiles (ICP). These findings have been uncovered in our latest research among the Insight for Professionals (IFP) community of B2B senior marketers.

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. Only 5% of our market , is ready, willing and able to consider buying our product.

Efficiency 80

Efficiency Marketing Automation Services Lead Ranking Brand Identity 80

B2B Marketing Directions

SEPTEMBER 13, 2020

Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Instead of a broad market of generic buyer personas, it enables you to find specific accounts that are active in your market." "The This sounds like marketing nirvana, right?

In-market Prospects 92

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles 92

TrustRadius Marketing

OCTOBER 3, 2022

The good news is that marketers realize intent data’s importance. Companies are “viewing intent data as an integral layer of intelligence in their revenue funnel and a critical component of their overall go-to-market strategies,” according to Demand Gen Report. First-party intent data.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

Inbox Insight

OCTOBER 6, 2021

If you know where B2B tech buyers are planning to invest their budget, you are in a strong position for identifying in-market buyers and the optimal time to target them. This article covers: Key insights that reveal strong in-market tendencies. So how do these key B2B tech buyer insights relate to you?

Work Management 98

Work Management Marketing Management Planning Budget Programs 98

DealSignal

SEPTEMBER 7, 2021

What does this mean for digital marketing spend in 2021-2022, and how should you plan to allocate your B2B marketing budget for the best ROI? Here, we explore insights and walk through three tips you should keep in mind when creating your B2B marketing budget. What does this mean for marketing teams?

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

Anteriad

DECEMBER 14, 2022

As B2B marketers, we like to be ahead of the curve and prepared for what’s to come. And, in that uncertainty, marketers will want to protect existing revenue streams. One way is to use intent data to mine for new demand beyond your current Ideal Customer Profile (ICP). AI is gaining traction in the marketing landscape.

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

Metadata

JANUARY 12, 2021

Now Integrates with G2 Buyer Intent This is the integration that every G2 Intent Data customer needs to use. Marketers can now build and target audiences of buyers researching their category on G2 directly from the Metadata platform using G2 Buyer Intent data. Integrating G2 Buyer Intent with Metadata.io

Ideal Customer Profiles 59

Ideal Customer Profiles Intent Marketing Qualified Leads Buyer Intent 59

Aberdeen

MAY 18, 2022

What tech capabilities are most in-demand for buyers looking to mitigate their risk? The pain-points that speak directly to in-market buyers. Stay ahead of what’s next in cybersecurity tech adoption — download your copy of the report to learn: Which B2C industries are most “at-risk” for an account takeover, and why.

Class 52

Class Analysis Marketing Report In-market Buyers 52

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. A different kind of B2B buyer. A marketing-driven pipeline that works.

Buying Cycle 83

Buying Cycle Intent Ideal Customer Profiles Planning 83

NetLine

MARCH 7, 2022

Intent data is one of the hottest topics in the marketing world. As COVID-19 forced us apart , employees dispersed from centralized offices, creating a new type of challenge for businesses: How do we reach buyers when they’re not gathered in one location? 35,925,120 different ways of filtering buyers actively performing research.

Intent 59

Intent Work Management Marketing Management B2B Marketing 59

Terminus

AUGUST 25, 2022

We’ve taken her talking points and spun them up into this blog to talk about how this time of change is a real opportunity for marketers. Every marketer is scrambling. After two years of turmoil, the game continues to change in 2022 in major ways: In-market buyers and decision makers are harder than ever to reach.

Marketing Analytics Tools 26

Marketing Analytics Tools Ideal Customer Profiles Top of Funnel Budget Programs 26

6sense

MAY 10, 2017

With all the new technologies that enable B2B marketers to use the sharp minds they were born with, it really is a whole lot more fun than it used to be. There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders for IT investments in the enterprise.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. So you can reach and engage in-market buyers.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

NetLine

JUNE 22, 2023

The pain B2B demand gen marketing pros experience whenever sales fails to act on leads or dismiss them prematurely can be quite painful. Sales, conversely, pulls its collective hair out whenever marketing overpromises and underdelivers on quality buyer-level information. So why does this happen?

Validation 97

Validation Sales Qualified Leads Marketing Automation Services High Quality Lead 97

Inbox Insight

NOVEMBER 3, 2023

Demand generation marketing is a crucial aspect of any successful marketing strategy. A well-executed demand generation campaign can bridge the gap between sales and revenue, reducing the sales cycle and guiding buyers through their customer journey. Ready to attract and engage your in-market B2B buyers?

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Demand Top of Funnel 105

PureB2B

MAY 19, 2022

Using LinkedIn for lead generation has become a staple of B2B marketing. Most B2B marketers have a run-of-the-mill approach to building a professional-looking profile and sharing branded content, waiting patiently for clicks which rarely (if ever) become leads. Use Content Syndication to Attract In-Market Buyers.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

DealSignal

AUGUST 26, 2020

DealSignal Intent-based Inbound Lead Enrichment combines who, why, when, and where, and fully automates the process, so marketing can deliver truly actionable leads to sales and reps can then engage them with highly personalized, timely outreach. It’s your total audience, perfected.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

6sense

JANUARY 14, 2016

The best B2B marketing teams all have­ one thing in common: they treat the sales team as one of their clients. This view makes marketing qualified leads not a metric for measuring campaigns, but a product delivered to sales development reps and executives. Find in-market buyers and connect them with sales.

Top of Funnel 48

Top of Funnel B2B Sales B2B Marketing Lead Ranking 48

PureB2B

MAY 30, 2022

If that’s not stressful enough, SDRs also face a myriad of challenges that could really put their sanity to the test: Misalignment with marketing. Considering how 76% of content marketers forget about sales enablement, this isn't surprising. Another byproduct of sales and marketing misalignment is bad lead quality.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

Metadata

JANUARY 18, 2023

Based on Silvio Perez’s DEMAND session: “Building a Paid Media Strategy in a Down Economy.” As we move into the new year, B2B marketers should batten down the hatches and carve out a paid media strategy that helps them thrive in a down economy. No, but he could have been. What technology isn’t providing actual value?

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

6sense

JANUARY 7, 2016

Modern marketers are awash in new technologies, distribution channels and strategies. It’s easier than ever to lose sight and chase the newest fad, forgetting that the marketing goals of creating marketplace awareness and generating demand should be your main focus. The Messengers and Industry Experts.

Enterprise Management 48

Enterprise Management B2B Marketing Ad Building Marketing Management 48