markempa

DECEMBER 19, 2016

However, there was a rise in the number of people watching the on-demand webinars. Research by eMarketer bears out Linda’s observation: US consumers spent five and a half hours per day in 2015 watching video, an increase of 34 minutes from 2011. People weren’t registering with the intent of watching a live event. Not so with video.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Business Brainz

DECEMBER 3, 2020

Recent eMarketer shows digital B2B ad spend is up 22.6% Industry-specific contents like videos, white papers, blogs, webinars can give an edge to B2B marketers trying to sell into large accounts. Be it a video or a white-paper or a blog, our research can certainly add value to their ongoing ABM campaign.

Top of Funnel 40

Top of Funnel Account Based Marketing ABM Content 40

NuSpark Consulting

JULY 24, 2011

Other websites or emarketing channels. Free demo” “Free white paper” “Register Now” “Download Now” are all common terms seen in ads with the goal to attract a prospect’s attention with a form of thought leadership without having to go through a multi-page website. New white paper on how to select a CRM, from @companyX”.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

KoMarketing Associates

JANUARY 21, 2014

billion) according to eMarketer , with that number expected to grow in 2014. eMarketer also reports we should expect to see a 27.2% Industry publications and reports, helpful software and tools, and free white papers are all items that could entice business professionals. of all online ad revenue in 2013 ($3.17

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Ambal's Amusings

FEBRUARY 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale. Ardath Albee's book eMarketing Strategies for the Complex Sale. Ardath Albee's Tip. Look at keywords and phrases being used to find your website.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Martech Advisor

DECEMBER 23, 2019

However, according to a report from eMarketer , while 86% of B2B marketers have a content marketing strategy, only 11% describe their strategy as being “very effective.” Learn More: 5 Pillars of Audience-Centric Content. Step 1: Define and Align Marketing Objectives, Strategies, and Tactics.

ROI 72

ROI Top of Funnel Lead Ranking Generation 72

NuSpark Consulting

JULY 24, 2011

Other websites or emarketing channels. Free demo” “Free white paper” “Register Now” “Download Now” are all common terms seen in ads with the goal to attract a prospect’s attention with a form of thought leadership without having to go through a multi-page website. New white paper on how to select a CRM, from @companyX”.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

NetLine

DECEMBER 11, 2020

According to research from emarketer , total retail sales will drop 10.5% While the audience’s consumption demand has remained level throughout the last 180 days, the C-Level’s interest piqued roughly 40 days ago. in 2020, with ecommerce sales climbing 18.0%. Who’s Requesting Content?

Budget Programs 52

Budget Programs B2B Work Management Marketing Management 52

Industrial Marketing Today

APRIL 30, 2010

The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities. Get Engineers Can Sell white paper now.

Planning 60

Planning B2B Marketing Emarketing B2B 60

KoMarketing Associates

MARCH 7, 2013

Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. Write case studies, eBooks, white papers, etc. I love @NASCAR, @driveSRT, MOPAR & rock music.” Lee Odden (@leeodden).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Ambal's Amusings

JANUARY 21, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. ClickInsights: How can B2B marketers use content effectively for demand generation?

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Ambal's Amusings

MARCH 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? Ardath Albee's book eMarketing Strategies for the Complex Sale. Ardath Albee's Tip.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Everything Technology Marketing

FEBRUARY 19, 2011

And as social media matures, demands for proving social media ROI will inevitably increase. A recent eMarketer study confirms that metrics for measuring social media performance are already changing dramatically to reflect this new reality.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Ambal's Amusings

JULY 22, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! With this plan in hand, no matter where you plan to use your messaging, you can be sure that your story is consistent—adding credibility to your brand—across blogs, tradeshows, webinars, white papers, your website and other distribution points.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

MAY 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper. Feature the white paper on your website and as an email offer. Ardath Albee's Tip.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

NOVEMBER 12, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

B2B Marketing Directions

AUGUST 12, 2018

eMarketer recently estimated that U.S. In the 2018 content preferences survey by Demand Gen Report , survey participants were asked to select the types of content they find most valuable during the early, mid, and late stages of the buying process. adults now spend over an hour per day watching videos on digital devices.

B2B Marketing 40

B2B Marketing B2B Content Emarketing 40

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. How do you build your library of relevant lead nurturing content? What can you send via email? What can you do online?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Webbiquity

FEBRUARY 16, 2016

eMarketer ). White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. However, B2B marketers expect that two years from now the top three will be understanding buyers, marketing technology tools, and market / competitor analysis (lead gen drops to #5 on the list). The CMO Survey ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Marketing Insider Group

JANUARY 24, 2013

@ MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. Write case studies, eBooks, white papers, etc. 20+ years in B2B direct marketing, demand gen, and lead management.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. and the author of eMarketing Strategies for the Complex Sale , calls this Contagious Content. This white paper aims to change that perception of them.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Ambal's Amusings

DECEMBER 17, 2009

Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Marketing Edge podcast.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Industrial Marketing Today

DECEMBER 7, 2010

It is not just about posting a bunch of white papers, case studies, online demos and webinars on your website and hoping that someone will download and read. and the author of eMarketing Strategies for the Complex Sale , in one of her blog posts wrote, “Sending an Email Is NOT Nurturing.”

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Ambal's Amusings

OCTOBER 15, 2009

Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee. Ardath Albee's Tip.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Webbiquity

JANUARY 2, 2013

eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). Demand for SEO skills has never been greater. The most popular type of content: white papers, read by 88% of buyers. eMarketer ). .” Another 20% of both groups say they use social media, but in an ad hoc manner.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

JULY 19, 2011

Christine recently published a mobile marketig white paper which we asked her to summarize below. eMarketer calculated that U.S. Trend 3 – Demand for Tablets is Significantly Increasing. eMarketer projects that 24 million tablets will sell in 2011, with the iPad's overall share of the market dropping to 80%.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

The Point

APRIL 16, 2014

HS) The type of content that works best in the context of a lead nurturing or emarketing program is usually informational, “thought leadership”-type content that speaks to best practices, strategies or techniques for solving the type of business problem that the marketer’s product or service addresses. What sort of content works best? (HS)

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

NOVEMBER 19, 2009

Ardath Albee's book eMarketing Strategies for the Complex Sale. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Tom Pick's blog WebMarketCentral. via Beth Harte).

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. BrightTalk also says that 47% of on-demand views occur within 10 days after the original webinar date. hours per day on their mobile devices.” ( Emarketer ). Approximately 200 million Americans have signed up on FTC’s “Do Not Call” list. Optinmonster).

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Vidyard

JUNE 25, 2015

Recently I sat down with Demand Gen Report to talk about the role of video in B2B marketing. We all know B2B is the land of solemn white papers and earnest case studies, right? While your buyers may or may not want to share yet another white paper, many will send a quick video via email or on their social platforms.

Video Marketing 52

Video Marketing Top of Funnel Paid Search Agency Best Practices 52

SnapApp

DECEMBER 4, 2017

B2B buyers are most likely to share their name and email address in exchange for webinars (79%), white papers (76%), analyst reports (66%), and ebooks (63%) - DemandGen. . Takeaway : There’s an increased demand for marketing technology because it’s proven to work. Or, at least put it to the test :). . . #10.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Valasys

SEPTEMBER 27, 2018

96% of B2B buyers demand more content from industry thought leaders. Demand Gen Report, 2016) (Source: [link] ). Product brochures, White papers and Case studies are the most influential assets in a B2B decision-making process (Eccolo Media, 2015). Content Marketing Institute, 2015) (Source: [link] ).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Valasys

JULY 30, 2019

Often, large advertisers such as Salesforce use Native Ad Networks to drive traffic to their blog posts or white papers. According to the latest statistics published by eMarketer in 2019, display advertisement this year is projected to grow at a rate of 14.7% billion in ad spend.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Facebook Insights.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40