SalesIntel

APRIL 19, 2024

This can lead to wasted efforts and exhaust the supply of potential customers who match your ideal customer profile (ICP). This blog will help you identify the top ten lead enrichment tools and ensure you choose a reliable data provider for your prospecting efforts. This is when lead enrichment tools become essential.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Ranking 40

PureB2B

MAY 1, 2019

Provides B2B technology companies with unparalleled lead generation solutions enriched with comprehensive intent data-layering. PureB2B, an innovator in the B2B lead generation space, has announced a new agreement with Demandbase, the leader in Account Based Marketing (ABM).

DemandBase 48

DemandBase Intent Data Lead Generation Intent 48

ANNUITAS

DECEMBER 20, 2018

Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. Forbes noted that ABM is becoming more doable with advancements in artificial intelligence, which leads us to our next point: #2: MarTech: Personalization.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

Metadata

FEBRUARY 21, 2023

Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce. Increase ad frequency and adjust to include CTA to capture the demand. DEMAND Community Join 1,438 members (and counting) in the only community for demand gen marketers.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

The Point

JUNE 26, 2009

Tags: B2B Marketing Demand Generation Landing Pages Lead Management Lead Nurturing Marketing Automation direct marketing lead generation b2b demand generation demandbase marketo.

DemandBase 100

DemandBase Landing Pages Leads Lead 100

Conversica

JANUARY 8, 2020

If context is key to unlocking new opportunities, then B2B sellers need to prioritize tools and methodologies that extract, leverage and prioritize context during conversations with leads. What Is the Demand Unit Waterfall? The Demand Unit Waterfall is a powerful model. Challenges Facing Sales Teams.

Marketing AI 81

Marketing AI Demand Sales Qualified Leads Ideal Customer Profiles 81

Customer Experience Matrix

APRIL 1, 2009

I had a nice little chat with DemandBase two weeks ago. But it turns out that DemandBase has been inching its way up the value chain. Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop.

DemandBase 120

DemandBase Lead Ranking Lead Scoring Jigsaw 120

Contently

JANUARY 31, 2023

The next step after understanding what the customer thinks today is to predict where those sentiments will lead them tomorrow. Adapt product innovation roadmaps to pilot functions that AI predicts will be in high demand. Marketers today have options in the MarTech solutions they use to identify leads and understand sentiment.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Engagio

JANUARY 30, 2024

In the marketing and sales world, time series modeling can be effective in: Understanding seasonal trends (When do most leads enter the pipeline? New product launches, performing marketing campaign analysis, forecasting customer demand, and more. In time series forecasting, data points are collected at consistent intervals over time.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups. Clever folks.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Engagio

APRIL 12, 2024

This, in turn, leads to steady (and predictable) revenue and lower acquisition costs over time. Happy and satisfied customers lead to loyalty and retention. So are predictable business operations … for strategic planning (forecast demand) and resource allocation (both human capital and technology investments).

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Engagio

AUGUST 15, 2023

If you’re using ad tech from a provider other than Demandbase, chances are you’re using a platform that doesn’t speak B2B as its native language. That’s not the case at Demandbase. Meet Demandbase Piper Earlier this month, we rolled out the red carpet for the Demandbase Piper B2B DSP — the new name for our proprietary B2B ad tech.

Paid Search Agency 62

Paid Search Agency DemandBase Ads Ideal Customer Profiles 62

Martech

MARCH 27, 2024

Increased sales and revenue: By concentrating efforts on high-value accounts, ABM can lead to higher conversion rates and increased revenue. This alignment can lead to improved communication and a more streamlined sales process. The personalized approach tends to resonate more with decision-makers, facilitating the sales process.

Account Based Marketing 114

Account Based Marketing Spending B2B Marketing ABM 114

DemandBase

MAY 7, 2020

Dear Sales Friend, Once, It was all about the form fill for lead generation. My entire universe once revolved around “the lead.” Back then, sales reps lived and died by the lead. We would tell ourselves that however hard it was to chase a lead, at least it beat cold calling. The days of qualifying leads are over!

Sales Qualified Leads 101

Sales Qualified Leads Top of Funnel Lead Ranking Lead Scoring 101

SmartBug Media

APRIL 4, 2022

As marketers, our job is to help our sales teams find high-quality leads. You may use outbound marketing to try and catch your audience’s attention, or you might use inbound marketing to attract leads to your website. These leads are perfect for your sales team because they’re already hot! Demandbase. What Is Intent Data?

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Engagio

OCTOBER 1, 2021

Integrations with web analytics tools like Google and Adobe Analytics along with standalone solutions, like Demandbase Site Analytics , has made it easy for both marketing and sales to have a clear understanding of which channels and pages resonate most with their target accounts at all times. Digital marketing leaders can use this research.

Touchpoints 71

Touchpoints Marketing Attribution DemandBase Allocation 71

Engagio

OCTOBER 11, 2021

Marketing Automation had the Marketing department focused on driving leads but Sales was still focused on selling to accounts. Demandbase has since expanded the definition of ABM beyond just “M” for Marketing to ABX, Account-Based Experience, to address the full customer lifecycle — from awareness to purchase to retention and expansion.

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

DemandBase

MARCH 23, 2020

As companies deal with the repercussions and try to assess its impact, we are also facing the difficult realization that demand is likely to decline across most sectors. Maybe this will lead to a meeting to discuss how your products or services can help. Or maybe it just positions you as a thoughtful leader during difficult times.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Engagio

NOVEMBER 14, 2023

By fostering a deep alignment between marketing and sales teams, ABM enables businesses to approach their target accounts with the precision and personalization that today’s competitive landscape demands. These were fueled by technology. Beginning in 2022, a new term emerged: account-based experience (ABX).

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

DemandBase

JANUARY 27, 2020

So what should your sales team do with the (often overlooked) warm account leads? How can ABM and the Demandbase platform help you take action when accounts are showing buyer intent? We use Drift, a member of the Demandbase Partner Ecosystem, to give high-value accounts the opportunity to get answers through web conversations.

Traffic 99

Traffic Account Based Marketing DemandBase Demand Generation 99

Engagio

AUGUST 11, 2023

This blog was written by Bob Samuels, Co-founder at TechConnectr to showcase a recent webinar featuring Demandbase CMO Jon Miller In the ever-evolving landscape of marketing, staying ahead of the curve is not just an advantage; it’s a necessity. ‘intent’ acknowledges this essential aspect of marketing.

Account Based Marketing 62

Account Based Marketing Marketing AI Webinar Metrics Marketing & Strategy 62

Only B2B

SEPTEMBER 1, 2020

We know Demandbase, a titan lead generation company acquired Engagio. ABM is about quality leads and engaging active buyers. The obsolete methods of Lead generation are transforming. Now you cannot solve demand generation problems with quantity leads. You should search for quality leads and active buyers.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

Martech

JULY 14, 2022

The more comprehensive platforms come from B2B mainstays such as Dun & Bradstreet, Salesforce and Marketo, which share the space with a growing group of independent ABM platforms including 6Sense, Integrate, Demandbase, Bombora, Jabmo, RollWorks (a division of NextRoll), N. Consolidation of ABM and demand gen.

Account Based Marketing 124

Account Based Marketing Enterprise Management Work Management Marketing Management 124

Engagio

SEPTEMBER 8, 2021

As the Chief Marketing Officer at HubSpot, Kipp Bodnar sets the company’s global inbound marketing strategy to drive awareness and demand for HubSpot’s suite of inbound marketing and sales products. All of these pieces have to fit together in order to come up with a successful outcome.” – Jon Leiberman | VP, Content, Demandbase.

Account Based Marketing 71

Account Based Marketing Inbound Marketing ABM DemandBase 71

DemandBase

MAY 14, 2020

But rest assured, fellow marketers, at Demandbase, we’ve been hard at work finding the answer to a summer bereft of your best-laid plans. Intent is the new lead. Kate Levine, Demand Activation Leader at KPMB shares how they utilize ABM for Demand Generation, and how they developed their goals and scaled it into a full-funnel strategy.

Account Based Marketing 98

Account Based Marketing ABM DemandBase Top of Funnel 98

Engagio

JANUARY 20, 2024

Dowling covers several key topics, including the importance of clearly articulating marketing’s value and ROI, integrating brand and demand generation efforts, building alignment by collaborating with sales pursuits, prioritizing simplicity, and focusing on supporting team members. “I feel like MQL ‘s are totally useless.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Engagio

MAY 19, 2021

We asked what the broad shift from marketing to experiences — reflected here at Demandbase by the emergence of ABX — means to her. Ruth Stevens: Data Leads the Way. At Demandbase, we’re excited to help usher this evolution through our transformative new solution. Follow Masha on LinkedIn and Twitter !

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

Engagio

JANUARY 24, 2024

We talk about how people respond to our content and what we can bring in in terms of demand. For us, and Demandbase, we sell to sales and marketing teams. Aaron: I think it’s going to be the brands that help you identify who’s interested and help you reach those people the quickest , which relates to Demandbase.

B2B Sales 62

B2B Sales Tactics B2B Marketing Marketing & Strategy 62

DemandBase

JULY 23, 2020

The 2020 ABM Market Research Study from Demandbase is here. In part, it could be due to an overreliance on lead-based metrics making it difficult to measure the effectiveness of an account-based approach. Marketing-qualified leads (MQLs) was found to be the second most common metric tracked in this year’s study (revenue was #1).

Account Based Marketing 120

Account Based Marketing ABM Budget Programs Allocation 120

ANNUITAS

OCTOBER 7, 2020

As we see new trends come and go, and attitudes shift, it’s worth considering for sustainable strategic demand marketing what separates a one-hit wonder from a solid-gold standard that stands the test of time. Sometimes haled as the ‘replacement for demand,’ it’s where many marketers have placed a lot of their bets recently.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

DemandBase

AUGUST 10, 2020

All (digital) roads lead to ABM. It was an event that Demandbase looked forward to hosting because it created a unique opportunity for us to educate, learn from, and engage with our B2B industry peers and partners. And with the launch of the ABM Innovation Tour, we at Demandbase did just that. So let’s double down.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. With Demandbase One, this step is simple. Traditional Marketing and Sales technologies are lead-based. Collecting the right data.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Engagio

JULY 15, 2020

As you undoubtedly know by now, Demandbase has acquired Engagio , and one of the implications is that the Engagio blog has moved to the Demandbase blog. That means Jon Miller, Brandon Redlinger, Mara McLean and the other regular Engagio content creators will now be writing on the Demandbase blog alongside their amazing ABM experts.

Account Based Marketing 62

Account Based Marketing DemandBase Word of Mouth ABM 62

DemandBase

JUNE 9, 2020

And with tech innovation, our audiences demand increasingly personalized brand experiences. Imagine: an immediate and direct line to your best accounts without betting on form fills or lead report wait times. Demandbase ABM Certification. Even though we sell to companies, we market to people. Mind-blowing. Ready to Dive In?

Account Based Marketing 72

Account Based Marketing ABM Course Conversion 72

Engagio

AUGUST 16, 2021

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. But there is and has always been a fatal flaw in the approach, which Demandbase CMO and CPO Jon Miller likens to fishing with spears.

CPO 71

CPO Account Based Marketing DemandBase B2B Thought Leadership 71

Engagio

MAY 3, 2021

But starting in the mid-2000s, companies began to use data to help prioritize time on the hottest leads (e.g., lead scoring). And about a decade later, predictive analytics came on the scene: first to score leads, and later to help companies identify the best targets for their account-based efforts. And neither do we.

DemandBase 71

DemandBase InsideView Lead Ranking Account Based Marketing 71

Engagio

JANUARY 14, 2021

Many Sales reps don’t reach leads until they get to the “Known” stage, not earlier in the buying process. We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. At Demandbase, we use machine learning to identify this information; we call it the Qualification Score.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118