The Mx Group

NOVEMBER 17, 2017

During our recent webinar on how to operationalize account-based marketing we had a very engaged audience, and many excellent questions about ABM came up. Which team is typically responsible for prioritizing accounts: Sales or Marketing? Do you have any economical suggestions for managing offline data and IP targeting?

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

ResearchCorp’s Demand Generation Adoption Survey. Marketo and Ascend2’s Marketing Automation Strategy Survey. .– ResearchCorp’s Demand Generation Adoption Survey. Marketo and Ascend2’s Marketing Automation Strategy Survey. It’s a tall order, and you want the very best.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Content4Demand

JANUARY 3, 2019

Far be it from us to complain about having too many choices, but the growing list of options in B2B marketing events can certainly make it difficult to prioritize your conference and continuing education budgets. We feel your pain, and we’ve done our best to help by carefully selecting this list of the top 10 B2B marketing events for 2019.

B2B Marketing 77

B2B Marketing B2B Peer-to-peer Demand Generation Agencies 77

Adobe Experience Cloud Blog

MARCH 27, 2018

What are your revenue targets next year? Does it feel like presenting your marketing budget to the CFO is like pulling teeth? Do they ask countless questions and fail to understand, rationalize, or translate your work into business value? Click To Tweet. Here are seven specific best practices to get there.

Marketing Budget Creation 134

Marketing Budget Creation Marketing Budget Paid Search Agency Contingency Planning 134

SnapApp

JULY 10, 2018

Demand generation is a rapidly evolving field — just a few years ago brands were still largely focusing on traditional outbound marketing strategies. Terms like inbound marketing and demand generation seemed more like buzzwords than actual marketing strategies. Demand Gen Blogs to Study. Hey, that’s us!)

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. Then Steve highlighted the challenge for marketers, where we’re fighting the law of supply and demand. Marketing Nation Summit has arrived. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

SnapApp

JULY 10, 2018

Running an effective demand generation campaign means you need to stay current with changes in the industry. Terms like inbound marketing and demand generation seemed more like buzzwords than actual marketing strategies. Demand Gen Blogs to Study. Evolution of demand gen over the past decade.

Training 48

Training Demand Demand Generation Agencies Planning 48

Adobe Experience Cloud Blog

JULY 25, 2012

DemandGen Report is a targeted e-media publication spotlighting the strategies and solutions that b2b companies better align sales, marketing and disparate teams to support growth and drive revenue. Most B2B marketers know that social media plays an important, and growing, role in their demand generation strategies.

Peer-to-peer 48

Peer-to-peer Social Media Demand Allocation 48

Adobe Experience Cloud Blog

SEPTEMBER 7, 2016

Pro tip: most sessions will be available on-demand after the event for those with busy schedules.) These sessions fall within a wide range of categories from thought leadership, to Marketo@Marketo, to digital marketing, to demand generation, and more. A Women-Targeted Strategy. The options are endless!

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Thought Leadership Peer-to-peer 48

SnapApp

FEBRUARY 23, 2016

Two years ago, G3 Communications merged their secondary conference into Content2Conversion to give both content and demand gen marketers a place to team up and get the most out of our programs. Multi-touch Demand Generation. As an event marketing manager, sometimes you look at your calendar and just think that you're crazy.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SnapApp

FEBRUARY 22, 2016

Two years ago, G3 Communications merged their secondary conference into Content2Conversion to give both content and demand gen marketers a place to team up and get the most out of our programs. Multi-touch Demand Generation. As an event marketing manager, sometimes you look at your calendar and just think that you're crazy.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

LeanData

AUGUST 24, 2017

I’m always thinking about ways to better optimize my tech stack,” said Finkelstein, the director of demand generation at BetterWorks. “So For Billy Huang , the definition of chaos is simply walking through the exhibition hall at the annual Marketo conference and trying to make sense of all the vendor booths. Less is more.

Marketing Management 45

Marketing Management Budget Programs Peer-to-peer Webinar Metrics 45

LeanData

AUGUST 24, 2017

I’m always thinking about ways to better optimize my tech stack,” said Finkelstein, the director of demand generation at BetterWorks. “So For Billy Huang , the definition of chaos is simply walking through the exhibition hall at the annual Marketo conference and trying to make sense of all the vendor booths. Less is more.

Marketing Management 40

Marketing Management Budget Programs Peer-to-peer Webinar Metrics 40

Adobe Experience Cloud Blog

NOVEMBER 23, 2009

Approved vendor list. If a vendor is on an organizations "approved" list, the risk of choosing that vendor is transferred to the person that put the vendor on the list. A recommendation from peers, co-workers, or existing vendors goes a long way to mitigating risk. We trust those we know. Referrals from trusted sources.

Social Media 48

Social Media Marketing Management Allocation Peer-to-peer 48

Televerde

DECEMBER 10, 2018

For the past 20 years, I’ve had the privilege to work for Televerde –a demand generation company that, for the past two decades, has provided nurtured, qualified, sales-ready leads to businesses like SAP, Marketo, and Hitachi. House of Representatives in May. It’s currently waiting to be brought before the U.S.

Lead Ranking 75

Lead Ranking Peer-to-peer Fulfillment Training 75

Adobe Experience Cloud Blog

JUNE 1, 2010

While every marketing position likely requires a mix of writing, lead generation , public speaking, decision-making, networking, critical-thinking and researching skills, there are a few key skills that every marketer needs to have mastered. These include: Analytics skills – Take responsibility for your marketing.

Peer-to-peer 48

Peer-to-peer Planning Forecasting Marketo 48

The ROI Guy

AUGUST 3, 2011

Launched the CMO Challenge with the Campaign & Marketing Optimization (CMO) Assessment , designed to help marketers benchmark their budgets, tactics and effectiveness against peers and best practice leaders. Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011.

Peer-to-peer 40

Peer-to-peer BtoB Budget Programs Demand Generation Agencies 40

DealSignal

SEPTEMBER 27, 2021

So how do you shift from working in disconnected silos to working as a collaborative, revenue-generating sales and marketing team? In a broad sense, marketers focus on messaging, positioning, branding, demand generation, or lead generation. Table of Contents. What Is Sales and Marketing Alignment?

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52

Adobe Experience Cloud Blog

OCTOBER 4, 2012

For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Promoted Tweets can be targeted to search results (such as specific hashtag) or to specific users (your followers, or users like your followers). Here’s what we’ve learned! Twitter Promoted Tweets. Facebook Promoted Posts.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Adobe Experience Cloud Blog

SEPTEMBER 14, 2011

by Carol Fox In The Rise of the Revenue Marketer , part of Marketo’s Revenue Masters webinar series, Pedowitz Group CRO Debbie Qaqish and Andrew Gaffney of the DemandGen Report come together to discuss what it takes to be a Revenue Marketer. She replied, “Sales is down the hall.&#. She replied, “Sales is down the hall.&#.

Top of Funnel 48

Top of Funnel Peer-to-peer Digital Marketing Funnels Microsite 48

Adobe Experience Cloud Blog

MAY 2, 2013

Pierce leads Demand Generation at 360pi and runs a blog called Epic Marketing Fails. Executives are demanding that marketers prove ROI from their investments. If you attended Marketo Summit last month you heard this time and time again. Leverage your marketing peers. So, how do you do that? You’re not alone.

Work Management 48

Work Management Marketing Automation Services Marketing Management Peer-to-peer 48

Adobe Experience Cloud Blog

JANUARY 9, 2017

Just make sure that your incentive will appeal to everyone in the segment you’re targeting. When it comes to surveys, not necessarily. Like many of today’s savvy marketers, you’re probably looking for creative ways to bring in new leads or contacts and learn more about them, surveys being one of them.

Response Rate 48

Response Rate Customer Surveys Effectiveness Peer-to-peer 48

Adobe Experience Cloud Blog

DECEMBER 3, 2009

Integrate social media into your marketing automation to make social marketing automation (I like this one because Marketo kicks butt with B2B social media marketing.). Integrate social media into your marketing automation to make social marketing automation (I like this one because Marketo kicks butt with B2B social media marketing.).

B2B Marketing 48

B2B Marketing Buyer Personas B2B Lead Scoring 48

Adobe Experience Cloud Blog

SEPTEMBER 29, 2009

Social media allows marketers to build a strong reputation by earning the trust of their peers and industry, 100% organically. The new gatekeepers are your peers, where trust is formed by the idea of social proofing. Nurture leads long-term with targeted, qualified prospects. Build a rock-solid reputation.

Social Media 48

Social Media Social Marketing B2B Marketing Peer-to-peer 48

Adobe Experience Cloud Blog

OCTOBER 26, 2010

Prior to the Marketo user summit I had heard a few great examples of nurturing programs being created without a lot of content, but after I shared some of these stories at the event I was approached by many others with similar stories. What I thought was the exception was actually the norm. The most common way to do this is with blog posts.

Lead Nurturing 48

Lead Nurturing B2B Thought Leadership Peer-to-peer Leads 48

Adobe Experience Cloud Blog

MARCH 31, 2015

Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation. By tapping into multilingual markets and engaging new groups of consumers, you’re on the cutting edge of demand generation.

Work Management 48

Work Management Marketing Management Marketing Automation Services Planning 48

Televerde

DECEMBER 9, 2018

For the past 20 years, I’ve had the privilege to work for Televerde –a demand generation company that, for the past two decades, has provided nurtured, qualified, sales-ready leads to businesses like SAP, Marketo, and Hitachi. It’s currently waiting to be brought before the U.S. Senate for a vote.

Lead Ranking 40

Lead Ranking Peer-to-peer Fulfillment Training 40

Adobe Experience Cloud Blog

APRIL 1, 2011

They are a great way to promote thought leadership and generate leads. Using lead management and marketing automation systems, we can narrow our focus and choose a target audience based on industry, job role, and previous interest. This allows audience members to see who else is attending and make meaningful connections with peers.

Webinar Metrics 48

Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

Heinz Marketing

JULY 23, 2018

So, every one on my team, from our designers to our content people, to our demand generation folks, certainly are measured on the overall marketing teams contribution to opportunities and to revenue to the company. We invite you to listen to Sales Pipeline Radio , live every Thursday 11:30 am PST. ” for good reason.

Top of Funnel 41

Top of Funnel B2B Thought Leadership Work Management Privacy Policies 41

Adobe Experience Cloud Blog

MAY 4, 2011

Some now also integrate with next-generation API’s and connectors , allowing them to easily sync registration information with select marketing automation platforms. From tests we’ve conducted at Marketo, we’ve found that 1/3 of registrants like to choose this option. Webinars can’t be taken lightly.

Webinar Metrics 48

Webinar Metrics Co-Registration Work Management Lead Scoring 48

The Point

AUGUST 6, 2012

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy.

Marketo 100

Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100

SnapApp

APRIL 10, 2017

I was running a demand generation team that I grew from one (just me!) I’m leaving behind my beloved campaign orchestration, the challenge of lead scoring, and the geekiness of Marketo and Salesforce. Not every demand gen marketer or B2B marketer loves their job as much as I do. I loved everything about my job. .

Demand 83

Demand Webinar Metrics Peer-to-peer Lead Scoring 83

Allocadia

APRIL 2, 2019

All the same, pressure was mounting from the C-suite for them to be more accountable and to demonstrate how they were impacting the business. After some conversations with peers he discovered Allocadia, checked all the boxes, and brought it to Rutigliano. ” – Carey Rutigliano, Director, FP&A, Cloudera. A Win-win solution.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Terminus

APRIL 17, 2018

Take a look at our top nine picks for account-based marketing sessions you won’t want to miss at Marketing Nation Summit 2018. Jill Rowley , Chief Growth Advisor at Marketo. Kristen Cardinalli , GVP of Demand Generation at Marketo. How VersionOne Engaged with 88% of Target Accounts for ABM.

Account Based Marketing 20

Account Based Marketing Marketo ABM Bombora 20

KoMarketing Associates

OCTOBER 31, 2013

Because statistics show 93% of B2B marketers create content from scratch, we’ve compiled a list of 10 online destinations to help B2B marketers find (and discuss) the latest in B2B content marketing. Marketo’s Content Marketing Page. As the saying goes, “content is king.” MarketingProf’s Content Resources.

Resources 120

Resources B2B Marketing Peer-to-peer Content Marketing 120

Heinz Marketing

JULY 30, 2018

This episode is entitled, “ Your Marketing Stairway to Heaven: Led Zeppelin’s B2B lessons with Chandar Pattabhiram “ Chandar manages all aspects of marketing including, demand gen, corporate, product, and industry marketing as well as lead the company’s global marketing strategy. Was Chief Marketing Officer at Marketo.

Top of Funnel 41

Top of Funnel Peer-to-peer Work Management Budget Programs 41

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40