Vidyard

SEPTEMBER 2, 2015

Marketo “Marketing automation really isn’t just for marketing teams; it’s a viable tool for sales teams, too. Not to be outdone, Marketo offers a blog that’s sure to please marketers interested in marketing automation. Readers can peruse content in different forms, including ebooks and podcasts. Read the post.) Read the post.)

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 6-7 in San Francisco Kitchener, Ontario – Sept. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. 6-7 in San Francisco.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Vidyard

NOVEMBER 6, 2018

The Video Marketing Trailblazer: Impulse Creative This exceptional marketing team is using video in creative ways to fuel the success of digital marketing, demand generation, brand, and social media programs. They’re using video in unexpected ways to stand out in their market and blaze new trails for their business.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Vidyard

NOVEMBER 18, 2016

And to understand how companies can make the most of their content, we sat down with Chris Vandermarel, Demand Generation Manager at Toronto-based LookBookHQ. By coincidence I ran into an account executive at LookbookHQ who I went to school with at an airport. Let’s dig in!

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Vidyard

JULY 28, 2021

Add a simple email gate or use a Marketo form to funnel through to your marketing automation platform. Banners are a great way to catch viewers before they drop off. Email gate: Want to capture leads? Use this CTA at the beginning or the end of your video. Looking for more advanced video CTA options?

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 6-7 in San Francisco Kitchener, Ontario – Sept. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. 6-7 in San Francisco.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Vidyard

MARCH 23, 2021

For example, if an HR software company released a heart-tugging holiday video that went viral to the tune of millions of views, it could be a whopping failure if none of the viewers were in the target audience of people who’d actually need their solution.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

NOVEMBER 18, 2015

With this information, organizations can use live streaming as an integral part of their demand generation and internal communications initiatives. These two things combined make for a powerful combination when thinking about live streaming as a tool for demand generation and internal communications programs.

Broadcasting 50

Broadcasting Eye-Tracking Marketing Automation Services Eloqua 50

Vidyard

JULY 21, 2014

On the heels of Vidyard’s recent integrations with marketing automation tools Eloqua and Marketo, the HootSuite integration represents another landmark step toward Vidyard’s vision of transforming results and return-on-investment (ROI) with video content. Marketers know that video content and social media are a perfect match. .”

Marketing Automation Services 51

Marketing Automation Services Analytics Social Marketing Video Marketing 51

Vidyard

JULY 2, 2015

As a content marketer, there’s nothing more important to me than producing quality content that is engaging and inspiring and overall supports my marketing team’s demand generation efforts. This is my M.O. The post Incorporating Video into Your Marketing Automation Platform appeared first on Vidyard.

Marketing Automation Services 51

Marketing Automation Services Marketing Automation Automation Video Marketing 51

Vidyard

JULY 21, 2014

On the heels of Vidyard’s recent integrations with marketing automation tools Eloqua and Marketo, the HootSuite integration represents another landmark step toward Vidyard’s vision of transforming results and return-on-investment (ROI) with video content. Marketers know that video content and social media are a perfect match. .”

Marketing Automation Services 50

Marketing Automation Services Analytics Social Marketing Video Marketing 50

Vidyard

NOVEMBER 14, 2016

But modern OVPs integrate with major marketing tools like Marketo, Eloqua, Act-On and HubSpot giving marketers unprecedented insights into how prospects are engaging with content, and changing the way demand generation teams react to video views. Biggest Challenges with Video Marketing https://t.co/4We18G9uIa

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Vidyard

NOVEMBER 6, 2018

The Video Marketing Trailblazer: Impulse Creative This exceptional marketing team is using video in creative ways to fuel the success of digital marketing, demand generation, brand, and social media programs. They’re using video in unexpected ways to stand out in their market and blaze new trails for their business.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Vidyard

NOVEMBER 11, 2016

Lenovo surpassed its target of 17,000 new leads by 50% with over 25,000 and blew away its goal of 34,000 reactivated leads by engaging over 91,000 contacts. The company launched a personalized video campaign targeting 10,000 leads to build awareness and identify their most engaged prospects. Finalists: Cisco, Marketo.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Vidyard

OCTOBER 16, 2017

Think something along the lines of the original Marketo essential guides, but specific to your industry and really answering a question that you might pay a consultant to come in and answer for you. We have people that are really focused on demand generation and they’re in charge of actually executing that theme throughout the month.

Content 61

Content Banner Ads Account Based Marketing Banners 61

Vidyard

SEPTEMBER 19, 2018

Last comes setting up your new video lead scoring system in your MAP of choice, whether it’s HubSpot , Marketo , or any other MAP. A tip is to make sure you run through a few scenarios and know your lowest/highest possible threshold to make sure the points make sense to your marketing and sales teams.

Lead Ranking 85

Lead Ranking Lead Scoring Marketing Qualified Leads Top of Funnel 85

Vidyard

NOVEMBER 6, 2018

This exceptional marketing team is using video in creative ways to fuel the success of digital marketing, demand generation, brand, and social media programs. Runners-Up: CPower, Marketo. They’re using video in unexpected ways to stand out in their market and blaze new trails for their business. Winner: Impulse Creative.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. “Simply having a presence on YouTube is no longer enough. .”

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. “Simply having a presence on YouTube is no longer enough. .”

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

“Besides the phenomenal metrics associated with personalized video, the technology is a real ‘surprise and delight’ for our customers that shows a level of sophistication associated with our brand,” said Eric Hansen, director of demand generation at Cetera Financial Group.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

“Besides the phenomenal metrics associated with personalized video, the technology is a real ‘surprise and delight’ for our customers that shows a level of sophistication associated with our brand,” said Eric Hansen, director of demand generation at Cetera Financial Group.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

NOVEMBER 6, 2018

This exceptional marketing team is using video in creative ways to fuel the success of digital marketing, demand generation, brand, and social media programs. Runners-Up: CPower, Marketo. They’re using video in unexpected ways to stand out in their market and blaze new trails for their business. Winner: Impulse Creative.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Vidyard

FEBRUARY 22, 2016

. “Besides the phenomenal metrics associated with personalized video, the technology is a real ‘surprise and delight’ for our customers that shows a level of sophistication associated with our brand,” said Eric Hansen, director of demand generation at Cetera Financial Group.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

APRIL 27, 2015

Back to that new product video with a million views – how many of those viewers are actually in your target audience? If you’re a company selling software to large enterprises and most of the video views are coming from consumers or small business owners, how valuable was that video to your business objectives?

Video Marketing 50

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 50

Vidyard

JULY 7, 2016

And nobody has more experience working hand-in-hand with customers than Brian Hansford, Director of Client Services for Demand Generation and Marketing Technology. What sort of content assets do you have that you can use within a 6-12 month marketing program for demand generation? Are you channel driven?

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Vidyard

NOVEMBER 10, 2015

So if you’re producing videos and don’t know what CTR or MQL stand for, or what all the hype is around Demand Generation and Marketing Automation, I highly recommend this session by Heidi Bullock , VP of Demand Gen at Marketo, which will basically give you a PhD in modern digital marketing in 30 minutes.

Demand Generation Agencies 50

Demand Generation Agencies Planning Advertising Agencies Paid Search Agency 50

Vidyard

OCTOBER 18, 2016

The entire process, from an initial view, to a qualified lead, to a closed sale, can be tracked and monitored by connecting platforms such as Vidyard, Marketo, and Salesforce. Want to learn more about these four strategies and get even more actionable insights?

Top of Funnel 50

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 50

Vidyard

OCTOBER 20, 2014

Lead.Email} MailChimp vyemail=*|EMAIL|* Constant Contact vyemail=$SUBSCRIBER.EMAIL$ ExactTarget vyemail=%%emailaddr%% Marketo vyemail={{lead.Email Address}} Emma vyemail=[% member:email default=”email” %] Give it a try the next time you send out an email with a link to a Vidyard video. Contact.Email} vyemail={!Lead.Email}

Video Marketing 50

Video Marketing Landing Pages Tagging Stats 50

Vidyard

FEBRUARY 4, 2014

At Vidyard, we wanted to make lead generation easier, so we let you put optional email gates directly into your video assets. Use strategic calls to action As mentioned before, not every piece of content should have an email gate.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Vidyard

SEPTEMBER 24, 2014

With the right marketing automation platform in place, like Marketo, Eloqua, or Pardot, you have the data from all crucial customer touch points in one place to consolidate all of the collected data. You can see the customer’s complete path to purchase and nurture them with intelligent, personalized nurture campaigns.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Vidyard

AUGUST 6, 2015

Then pass them to the next lead stage once they’ve hit a predefined threshold.

Lead Ranking 50

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Qualified Leads 50

Vidyard

OCTOBER 16, 2013

Jon Miller of Marketo recommends that when you’re shaping the perception of your company in this stage, you can repurpose webinars, create informational videos, and generate thought leadership topics to get your brand known as a go-to source for resources and industry news.

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Planning 51

Vidyard

JANUARY 8, 2020

Vidyard’s integration with Marketo makes it easy to start small and then build up your video lead scoring model as your video strategy expands. Find Out More About Vidyard + Marketo Using the Vidyard Marketo integration , you can access powerful video viewing data and use it to refine your lead scoring even more.

Lead Ranking 91

Lead Ranking Lead Scoring Sales Qualified Leads Top of Funnel 91

Vidyard

DECEMBER 4, 2020

How to Add a Video to a Free-form Marketo Landing Page 3.3.4 How to Add a Video to a Free-form Marketo Landing Page If you’re using Marketo, a popular marketing automation system, you have the ability to use the power of video on your landing page. Determine the Goal of Your Landing Page 3.2

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Vidyard

JANUARY 8, 2020

Vidyard’s integration with Marketo makes it easy to start small and then build up your video lead scoring model as your video strategy expands. Find Out More About Vidyard + Marketo Using the Vidyard Marketo integration , you can access powerful video viewing data and use it to refine your lead scoring even more.

Lead Ranking 65

Lead Ranking Lead Scoring Sales Qualified Leads Top of Funnel 65

Vidyard

AUGUST 3, 2016

As the Inbound Marketing Manager at Uberflip, she works hard to create compelling email campaigns and demand generation programs that appeal to anyone using content in their marketing mix. I decided that wasn’t for me, and moved into a digital marketing role, working on demand generation.”

Sales Management 50

Sales Management Webinar Metrics Work Management Advertising Agencies 50