Digital B2B Marketing

JUNE 26, 2012

If you are talking about leads and lead generation, setting the definition is critical. Demand Generation At many companies, demand generation has become synonymous with lead generation. Your product name? Recognition of brand or product attributes? Affinity for your product?

Demand Generation Agencies 100

Demand Generation Agencies B2B Thought Leadership Advertising Agencies Allocation 100

Customer Experience Matrix

JULY 20, 2009

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. That's fewer functions than traditional demand generation, but if those are the functions you need, who cares? I’ve already mentioned IP-based visitor identification and JigSaw integration.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Engagio

JANUARY 27, 2021

Now also the Chief Marketing and Product Officer at Demandbase. How well those jigsaw puzzles fit is basically why we were able to do it so quickly.” ” Traditional demand generation vs. the ABM model. Marketing trailblazer, thought leader, entrepreneur, and physics enthusiast. Have you met Jon Miller yet?

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Customer Experience Matrix

OCTOBER 19, 2010

Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed. Tags: marketing automation multi-language marketing lead management demand generation. Alsa has some other unusual features.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

JULY 27, 2009

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. It generates short URLs that directly connect social media responses with Genius.com’s standard marketing and sales support features.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JUNE 9, 2009

It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. but there’s an online demo that seems to cover pretty much the whole product. This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

MAY 19, 2010

At the time, they had just extended their product beyond basic IP-address-based Web visitor identification to provide company details and contact names. Tags: geotargeting marketing automation leadlander lead management IP address lookup demand generation. It's another step in the company's systematic expansion. Clever folks.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Smashmouth Marketing

AUGUST 18, 2010

Appointment Setting is a part of demand generation that is done through vendors that specialize in the task, or by inside sales teams that add it to their roster of tasks. The minute you stop thinking about driving performance is the minute production and quality drops, and a minute lost is a minute you'll never get back.

Jigsaw 100

Jigsaw B2B B2B Sales Class 100

Customer Experience Matrix

APRIL 1, 2009

That is, they take business data from several including sources Hoovers, D&B , LexisNexis , AccuData , BusinessWatch Network , Jigsaw ) and merge it into one big contact list that people can use for outbound promotions or to enhance their own files. Their new product, DemandBase Professional, is another matter.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Customer Experience Matrix

MARCH 9, 2011

The actual functions provided by Act-On are generally competitive with low-to-mid tier marketing automation products. While some other system provide this, many marketing automation vendors rely on third-party products instead. Act-On does have some weaknesses compared with most other products.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

SalesIntel

JUNE 23, 2023

The LinkedIn Takeover Let’s talk about Jigsaw – not the horror movie, but the platform for collecting crowd-sourced business data. Back in the day, Jigsaw was the place for anyone looking to gather public data sets that could help in all sorts of business and research endeavors.

CMO 94

CMO Jigsaw Ideal Customer Profiles Zoominfo 94

Adobe Experience Cloud Blog

JUNE 27, 2010

“The promise of social CRM says that companies are truly listening to their customers wherever they are, responding, anticipating and making the commitment to improve products and services.”. That insight enables sales to act as experts in the product selection process instead of negotiators.

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

The Point

DECEMBER 16, 2011

If you’re looking to integrate email into your lead generation mix in 2012, you would do well to consider list purchase as an increasingly viable option. Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. Let’s consider your options: List Rental.

De-duping 100

De-duping Buy InsideView Broadcasting 100

Customer Experience Matrix

DECEMBER 29, 2009

Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. It’s been nearly a year since I took my first close look at the LoopFuse OneView demand generation system. We reconnected in December and the product is now ready for its close up.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

I learned the right way fast, becoming a demand generation machine!). To make sure you are getting the right website traffic, create a list of the keywords someone looking to purchase your product, or learn about your industry, would use. It was easy for the VP of Sales to see my results via a dashboard in the CRM system.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Customer Experience Matrix

AUGUST 4, 2008

I had a very productive conversation on Friday with Fred Yee, president of ActiveConversion , a demand generation system aimed primarily at small business. Those buyers still compare features when they look at products, but they choose the features to compare based on the value they are seeking to achieve.

Demand Generation 120

Demand Generation ActiveConversion Marketing Automation Services Demand 120

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. So, take my comments with a grain of salt.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

AUGUST 18, 2010

The B2B marketing automation industry has reached the stage where product features are similar and companies compete primarily on business and marketing savvy. The company’s product touches the standard marketing automation bases: outbound email, landing pages and forms, lead nurturing, scoring and integration with Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Jigsaw 120

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. These are key elements of the entire marketing jigsaw. Emails: Maintain a relationship with your customers through targeted, regular, and personalized emails.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. These are key elements of the entire marketing jigsaw. Emails: Maintain a relationship with your customers through targeted, regular, and personalized emails.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

Heinz Marketing

FEBRUARY 8, 2021

The account-based revolution isn’t over. There’s a reason why everybody has adopted account-based, but traditional demand generation is fishing with a net, whereas account-based marketing is fishing with a spear. If this is a marketing exercise, you’re neutering its impact from the beginning.

Account Based Marketing 98

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 98

Online Marketing Institute

JULY 31, 2009

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40