Remove Demand Generation Remove Jigsaw Remove Lead Management Remove Product
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ActiveConversion Review - SMB Lead Management

LeadSloth

From Web Analytics to Demand Generation. Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. The visitor activity is also exported to Salesforce.com and shown in the lead record (see screen shot). Conclusion.

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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. That's fewer functions than traditional demand generation, but if those are the functions you need, who cares? I’ve already mentioned IP-based visitor identification and JigSaw integration.

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NitroMojo and Marketing Advocate Specialize in Marketing Automation for Channel Partners

Customer Experience Matrix

These products address several interrelated challenges: distributing leads to partners without losing track of performance; distributing partner-customized versions of company-created content; and helping partners run their own marketing campaigns.

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Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation

Customer Experience Matrix

Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed. Tags: marketing automation multi-language marketing lead management demand generation.

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Genius.com Adds Short URLs to Capture Social Media Replies

Customer Experience Matrix

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. It generates short URLs that directly connect social media responses with Genius.com’s standard marketing and sales support features.

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DemandBase Adds Real-Time Access to Web Visitor Identities

Customer Experience Matrix

At the time, they had just extended their product beyond basic IP-address-based Web visitor identification to provide company details and contact names. Tags: geotargeting marketing automation leadlander lead management IP address lookup demand generation. It's another step in the company's systematic expansion.

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Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. but there’s an online demo that seems to cover pretty much the whole product. This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms.

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