LeadSloth

MARCH 15, 2009

It is focused on advanced email strategies, which is an important part of the demand generation process. The focus is on list- and trigger-based emails and on landing pages, rather than on the full Lead Management Automation functionality. Combining List- and Trigger-Based Campaigns.

Landing Pages 100

Landing Pages Multi-Channel SMS Trigger Marketing 100

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

The Point

SEPTEMBER 6, 2011

All this presents real challenges for both demand generation and lead management. After interviewing a number of firms, they hired Spear Marketing Group , a Marketo solutions partner and a full-service agency known for its work in both demand generation and lead management.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Marketing Insider Group

AUGUST 12, 2010

Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. In other companies lead nurture is a very formal and well-defined process. Marketing automation might be used to help setup triggers and automated touch points.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

PureB2B

MARCH 22, 2017

It has withstood the test of time and remains a strong force to contend with in lead generation and management, as well as customer engagement. Facebook and Twitter are trailing email when it comes to acquiring new customers. You might be wondering how individually targeted your email content should be.

Email Marketing 80

Email Marketing Lead Ranking Lead Scoring Sales Qualified Leads 80

Ambal's Amusings

OCTOBER 15, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Blog Marketing Interactions Twitter Ardath421.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Customer Experience Matrix

MAY 6, 2010

Summary: Genoo provides a simple Web site, demand generation and social marketing for $199 per month. I’m somewhat grandly labeling it a “Web marketing system” rather than “demand generation” because its microsite could replace a small company’s primary Web site. Each lead can be tagged with multiple lead types.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

Martech

NOVEMBER 15, 2021

Built 100% on the Salesforce platform, Full Circle Insights offers multi-touch attribution, comprehensive funnel metrics and lead management technology. Target customers. The company primarily targets CMOs, growth and demand generation executives and marketing operations executives within B2B companies.

Marketing Attribution 112

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 112

Customer Experience Matrix

NOVEMBER 29, 2010

Treehouse has since enabled imported data to trigger campaign actions, and promises behavior-based triggers in the near future. The system can now generate HTML code to embed forms within external Web pages, allowing users to create standard Javascript or Facebook -compatible non-Javascript versions, or both. form integration.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120