markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. Just kidding.or

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

APRIL 21, 2009

This makes sense to a certain degree, since a demand generation system allows vastly more activity, specified in more detail, than was possible without one. I’ve created a little poll using SurveyMonkey – if you’ve implemented a demand generation system, please click below to fill it out. Click here to take survey.

Demand Generation 120

Demand Generation Customer Surveys Demand Generation 120

LeadSloth

APRIL 29, 2009

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. Reachforce publishes almost daily Lead Generation tips.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Customer Experience Matrix

APRIL 28, 2009

I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. In any case, the ten deployments in the first four months of 2009 (or 12 if you count the two future dates) and 12 in 2008 highlights the newness and fast growth of the demand generation industry. the system itself 0.67

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

markempa

FEBRUARY 21, 2011

In the free B2B Lead Roundtable webinar replay below, Paul Teshima, Senior Vice President of Customer Strategy and success for Eloqua, explains what revenue performance management is, and how the fastest-growing companies are using it to optimize return on marketing investment and achieve unprecedented competitive differentiation.

Demand Generation 120

Demand Generation Demand Eloqua Generation 120

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 The relative ranking of the different vendors hasn't been significantly affected. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. I would look forward to discussion on any books you think should be on my “hall of fame” list.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Customer Experience Matrix

MAY 12, 2009

On Monday, Eloqua announced a new free deployment service for its clients. It follows last month’s free deployment offer from Eloqua reseller Pedowitz Group , which generated quite a bit of comment on this blog. The reality is that a complete demand generation program is something you develop and expand over time.

Eloqua 120

Eloqua Marketing Automation Services Marketing Management Demand Generation Agencies 120

Customer Experience Matrix

MAY 27, 2009

Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system. This gives prospects a generally positive feeling towards the company even if no personal relationships are created.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Martech

FEBRUARY 8, 2024

“We just signed up for this Eloqua thing. We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. Lead generation was at an all-time high. We built the pipes to facilitate efficient pipeline generation. And now with the advent of AI-generated search results?

Marketing AI 112

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 112

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

APRIL 8, 2009

The Pedowitz Group announced this morning that it was offering $15,000 in free consulting services and guaranteeing a five-day implementation to new clients who purchase Eloqua demand generation software. Click here for the announcement.) (If Certainly that’s how I’d spin it if I were a competitor.

Eloqua 120

Eloqua Work Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

NOVEMBER 19, 2008

As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. The tentative list is Unica , Aprimo , Alterian , and Neolane. But I’ve also been approached by some of the other demand generation specialists. How to choose?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

NetLine

DECEMBER 14, 2018

Learn how to easily connect your NetLine Portal lead generation campaigns to Eloqua. As with all lead generation and demand generation tactics, timing is always of the essence and lead nurture is becoming increasingly important. We’ve put together new resources on how to get your leads flowing to Eloqua in no time.

Eloqua 45

Eloqua Lead Scoring Lead Ranking Leads 45

Customer Experience Matrix

DECEMBER 20, 2012

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 This was a bit of a surprise, given that Eloqua just went public in August. It suggests that neither Oracle nor Eloqua management felt the company was substantially undervalued. per share, which comes to $871 million.

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

ANNUITAS

MAY 13, 2021

Does it offer a solid integration with Salesforce (or other, leading CRM), including a view into the lead, contact, account and opportunity objects? Is it simple to set up for an experienced team and intuitive enough for non-technical marketers to create and monitor programs and generate reports? billion in 2019.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

markempa

APRIL 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Metadata

SEPTEMBER 9, 2020

Industry’s First Autonomous Demand Generation Platform Disrupts Traditional ABM Space. 9, 2020 — Metadata.io, the autonomous demand generation platform, today announced it raised $6.5m It’s still hard to generate a predictable pipeline for sales and show ROI for marketing investments.

Marketing Analytics Tools 101

Marketing Analytics Tools B2B Thought Leadership Eloqua Demand Generation 101

Vidyard

AUGUST 2, 2016

In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. MongoDB is another great example of a modern B2B marketing team using video throughout the funnel to generate serious demand. Use Creative and Personalized Video to Boost Conversions.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. Because it’s real. I have added a few though.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Customer Experience Matrix

AUGUST 23, 2012

This group had about 1,400 clients in mid-2012, generating an estimated $85 million in revenue. The chart shows Neolane and Aprimo (owned by Teradata) as the clear leaders, with Eloqua also very strong. Marketo and Oracle (specifically, Oracle CRM On Demand Marketing ) are considerably further back in the leader quadrant.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. HOW DID YOU GET TO BECOME AN EXPERT IN MARTECH?

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

ANNUITAS

SEPTEMBER 21, 2018

For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? And what does this mean for our ANNUITAS Perpetual Demand Generation ® (PDG) investments? – Adobe has a strong focus on Customer Experience (CX).

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

ANNUITAS

APRIL 30, 2015

There were so many areas covered at the event, but a few topics that were all the rage at Eloqua Experience in 2013, e.g. content marketing, weren’t hot topics this year. According to the 2014 ANNUITAS B2B Enterprise Demand Generation Study , 60% of marketers reported that they deploy 15 plus demand generation campaigns per year.

Lead Ranking 100

Lead Ranking Eloqua Demand Generation Lead Scoring 100

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

DealSignal

SEPTEMBER 5, 2023

In A Nutshell: DealSignal vs. LeadIQ DealSignal and LeadIQ are both popular Pipeline Generators. However, DealSignal stands out as the preferred choice for sales and marketing professionals seeking extensive data coverage, unmatched accuracy, precise targeting filters, and strong integration capabilities.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

SnapApp

OCTOBER 17, 2013

We’re counting down to Eloqua Experience 2013. Eloqua Experience 2013 (North America) kicks off October 23 in San Francisco and SnapApp will be smack in the middle of all the action. But Eloqua Experience 2013 isn’t just going to be practical and technical—but also inspirational. Will you be at Eloqua Experience 2013?

Eloqua 48

Eloqua Case Study Case Studies Lead Scoring 48

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Subscribe to the comments for this post?

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Ledger Bennett

MAY 24, 2018

If you haven’t implemented LinkedIn’s Lead Generation Forms into your demand generation strategy, then it’s safe to say you’re missing out! The opportunity to generate high quality leads at a higher conversion rate than sending users to a gated landing page. The benefit to the member? The benefit to the marketer?

Lead Generation 53

Lead Generation Linkedin Demand Generation Agencies Generation 53

PathFactory

JULY 8, 2021

Because PathFactory plays nicely with tools like Oracle Eloqua, Marketo, HubSpot, Drift and Salesforce, it’s easy to integrate into your existing martech stack. Christopher M , Demand Generation Manager. Removing friction is what we do, and we’re so proud to see this translate beyond our product.

Peer-to-peer 105

Peer-to-peer Marketing Automation Services Work Management Marketing Management 105

ANNUITAS

MARCH 10, 2016

However, even as amazing as email is for demand generation, used outside the context of a solid demand generation strategy, it can have a negative effect on productivity, communications, brand, revenue and growth. Is the target now a naïve Sales Enablement buyer? Complexity is the culprit of missed opportunities.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

Onalytica B2B

JANUARY 8, 2019

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. Brian Hansford – VP of Marketing Performance at Heinz Marketing.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108