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Content Curation: The Oldest Media Activity

Digital B2B Marketing

Most Twitter lists are examples of curating sources, not content. Say 100 is an excellent list of 100 individuals, curated by category thought leaders including Seth Godin and Clay Shirky. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media.

Curation 100
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B2B Social Media – 10 Tips From The Definitive Guide To Social Media

Adobe Experience Cloud Blog

As B2B marketers, we know the growing importance of B2B social media. We know it’s a necessary tool for seed nurturing and demand generation , but in many cases, B2B marketers are still not sure where to begin. 1. Develop a plan – Ask yourself these three questions: WHO – Who is your target audience?

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. All thoughts are welcome!

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Your Audience is Gold « Digital B2B Marketing

Digital B2B Marketing

In B2B, where thought leadership is nearly every marketers goal, it is even more critical. But B2B marketers are responding slowly. This valuation is for a hypothetical mid-sized B2B technology marketer, ACME Business. Email list rentals are cost prohibitive, and performance has been falling almost every year.

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Connecting Thought Leadership to Sales

Digital B2B Marketing

Beyond a great headline, he has great advice for marketers to ensure content and thought leadership is tightly connected to sales. When marketing looks to establish a company as a category thought leader, marketing and product must align around the same overall category vision. Photo caption updated, thanks Robert !

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That's John Doe to You

Digital B2B Marketing

While social sign-on case studies in B2B are limited, initial results are impressive. For us, social sign-on is both convenient and puts us in control, with the ability to stop facebook messages or block twitter followers on our terms. Are you ready to market your marketing and begin changing perception and behavior?

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Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

Best of B2B Marketing. Great stuff in the world of B2B Marketing for March 2010. How to use social media for B2B - Chris Koch , March 19, 2010 A guide for how to use social media in B2B that does not involve talking about the specific tools. March 2010. Step Aside, B2Cs: Social Media Is BUSINESS Media. -