Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. At least three vendors (Eloqua, Marketo and Silverpop) introduced new features aimed at improving marketers’ ability to use social media. But enhanced reporting was the most common improvement of all.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. The next guest to take the stage was Charles Phillips, CEO of Infor, who shared the vision for Infor and Marketo as a strategic partnership. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. million for Marketo.) But there are still significant differentiators. The revenue figures aren''t on the chart but are public: $77.6

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Strategic-IC

FEBRUARY 16, 2021

What were the title levels you were targeting? How did you identify the right contacts within your target accounts? Interesting to see demand generation sitting above one-to-many on one of the slides. Are you treating demand gen as pure awareness or are you targeting specific accounts?

Account Based Marketing 71

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71

Customer Experience Matrix

JUNE 30, 2010

Other vendors have similar price points for the small business market (see my list of demand generation vendors ) although I suspect their internal costs are higher. They believe this makes it easier for their target customers (under 25 employees) to see them as the next logical step beyond standard email.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Heinz Marketing

MARCH 27, 2023

We look at… it took 10 years or more to get everyone to understand demand generation and how to do that. And I have, one of our clients had a problem with Marketo talent. They had this revolving door of Marketo talent, and they could never keep Marketo people in the job.

Demand Generation Agencies 87

Demand Generation Agencies Work Management Budget Programs Paid Search Agency 87

Customer Experience Matrix

MARCH 26, 2009

you know that I see a lot of demand generation systems. But the vast majority of demand generation systems are installed in much smaller marketing departments, where setting up campaigns is just a fraction of the user's job. In fact, if they're any kind of marketers at all, they'll argue it's a competitive differentiator.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Adobe Experience Cloud Blog

MAY 27, 2015

For the past year, a number of Marketo customers have implemented real-time personalization technology to execute ABM and have seen great results: increases in both revenue and ROI. 3 Steps to Implementing Account-Based Marketing. As marketers, we’re accustomed to first generating leads and then qualifying them.

Account Based Marketing 48

Account Based Marketing Work Management B2B Thought Leadership ABM 48

Content Marketing Institute

JANUARY 12, 2018

I worked with two nonprofits that target consumers, so I put them into the B2C group.). Another study (albeit a few years old) from Marketo found that more than a third of marketers don’t have a documented marketing plan. B2B marketing is becoming hyper-focused on targeting messaging into specific accounts.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Adobe Experience Cloud Blog

AUGUST 10, 2018

Entire industries in web design (thank goodness), SEO, demand generation, and digital content marketing now thrive, but these images represent their most humble beginnings. Your website’s content is what differentiates you from competitors. The Gerhard Casper example is perhaps the earliest we have of SEO.

SEO 113

SEO Marketing Strategy Marketing & Strategy Content Marketing 113

Adobe Experience Cloud Blog

JANUARY 13, 2017

While our demand generation team celebrated this victory, we knew that with a lead database swelling to 70,000 entries and counting, we needed to embrace a more sophisticated, enterprise-grade marketing automation platform. That was the question that led Modernize to adopt Marketo. Example of a Marketo Smart List.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Sales Qualified Leads Top of Funnel 48

Adobe Experience Cloud Blog

OCTOBER 15, 2012

by Jason Miller Craig Rosenberg is a sort of legend in the world of B2B marketing and demand generation. Craig Rosenberg Talks Optimizing Your Funnel, Edgy Content, and the Origins of The Funnelholic was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Top of Funnel 48

Top of Funnel Optimization Marketing Funnels Marketo 48

chiefmartech

APRIL 11, 2016

In addition to creating personalized content that is relevant to specific target accounts, companies practicing ABM also need to think about how that content is actually distributed to their target accounts. This list may be ranked in order of priority, urgency, or interest.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Adobe Experience Cloud Blog

MARCH 28, 2017

Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation. Your prospects and customers don’t want to be targeted with disruptive and annoying advertisements. They want to engage with quality content that educates, entertains, or inspires them. The New 80/20 Rule.

Promotion 48

Promotion Webinar Metrics Marketing & Strategy B2B Thought Leadership 48

Adobe Experience Cloud Blog

JUNE 23, 2014

Include a path for people to discover more content, recommend articles they might be interested in based on what they’ve already consumed, and create custom content streams tailored to your buyer personas or target demographic. But in most cases, the demand generation team has better insight into which content generates more customers.

ROI 48

ROI Content Marketing Marketing Automation Services Demand Generation 48

Adobe Experience Cloud Blog

DECEMBER 4, 2018

Product marketing works with go-to-market leaders like the Chief Revenue Officer, VP of Sales, and Chief Marketing Officer to define the go-to-market strategy and establish the connective tissue that aligns the target segments, value prop, routes to market, and marketing campaigns to drive demand. Demand Gen.

Product 133

Product Enterprise Management Work Management Ideal Customer Profiles 133

Metadata

JUNE 9, 2020

Even more exciting, let’s say this new thought leadership asset does an excellent job at educating, differentiating, and agitating the problem your product solves. Adding a ton of tangible take-home value to decision-makers in your target accounts. Think about Hubspot, Intercom, or Marketo’s content strategies.

Demand Generation 98

Demand Generation Distribution B2B Thought Leadership Top of Funnel 98

Adobe Experience Cloud Blog

OCTOBER 2, 2015

I’ve landed my dream job managing events at Marketo, checked things off my bucket list (think: traveling internationally and running a multi-activation event at SXSW), and I have forced myself outside of my comfort zone on numerous occasions. Marketo Marketing Nation Roadshow (cities/dates coming in early 2016). February 2016.

B2B Thought Leadership 48

B2B Thought Leadership Planning Marketo Thought Leadership 48

Terminus

OCTOBER 12, 2021

Starting with the scale-up sized company, Muhammad’s go-to-market is spread among a couple teams: Marketing: Responsible for launch, demand generation, and brand. Sales: Responsible for new local acquisition and customer service. Client success: Responsible for upsells. Revenue Operations: Responsible for helping out with Salesforce.

SMB 26

SMB ABM Account Based Marketing Sales Management 26

SnapApp

FEBRUARY 23, 2016

Multi-touch Demand Generation. As our Tuesday continued, next up on my list was going to see SnapApp’s very own Director of Marketing, Vanessa Porter , discuss “ How to Build a Multi-Touch DemandGen Campaign using Interactive Content. ” - David Meerman Scott. Check out her presentation here.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Customer Experience Matrix

JUNE 10, 2008

As I wrote last week , demand generation vendors have a hard time differentiating their systems from each other. One company that has made a concerted effort is newcomer Marketo. Marketo has a one-word elevator speech: simplicity. That’s not to say Marketo is a simple product.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketo Marketing Automation Services 120

LeadSloth

JUNE 23, 2009

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). Leave a comment or email me.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

Marketo’s sessions were flatteringly well-attended (sold out, in fact!) The LUMAscape outlines the landscape, so marketers can begin to understand who the available vendors are, what they do, and what differentiates them. . In fact, Jon reports that Marketo runs an average of 80-100 programs per month!

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Adobe Experience Cloud Blog

SEPTEMBER 14, 2017

Differentiate required fields from optional ones. On an ideal form, you’d have only required fields, but if you really want to A/B test to see if you can get a little extra information from a generous prospect, make sure they at least know they don’t have to give it to you if they don’t want to.

Landing Pages 134

Landing Pages Tips Ideal Customer Profiles Marketing Prospects 134

SnapApp

FEBRUARY 22, 2016

Multi-touch Demand Generation. As our Tuesday continued, next up on my list was going to see SnapApp’s very own Director of Marketing, Vanessa Porter , discuss “ How to Build a Multi-Touch DemandGen Campaign using Interactive Content.” . What a way to get us ready for the rest of the week, am I right? .

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. “Simply having a presence on YouTube is no longer enough. .” It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. “Simply having a presence on YouTube is no longer enough. .” It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Ambal's Amusings

DECEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Marketing and Sales Alignment – Marketo eBook (New!). She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. That’s the first thing I suggest when it comes to demand generation. Read on to get their insights.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Strategic-IC

NOVEMBER 27, 2019

What were the title levels you were targeting? How did you identify the right contacts within your target accounts? Interesting to see demand generation sitting above one-to-many on one of the slides. Are you treating demand gen as pure awareness or are you targeting specific accounts?

ABM 15

ABM Account Based Marketing Ideal Customer Profiles Demand Generation Agencies 15

Adobe Experience Cloud Blog

JULY 13, 2017

In our latest product release , Marketo Web Personalization took this to the next level with increased campaign triggering and display options that respond to the visitor based on new intent signals, like scrolling, or exit, and appear in new ways like animating in and out, all at the marketer’s fingertips. Mobile Continues to Gain Momentum.

Marketing AI 134

Marketing AI Work Management Marketing Management Trends 134

ClickZ

APRIL 15, 2020

30-second summary: Engagio CEO and co-founder, Jon Miller, originally co-founded Marketo in 2005. In 2005, he co-founded Marketo with Phil Fernandez and subsequently co-founded Engagio in 2015. A key challenge for Miller in developing Marketo was the traditional difficulty of buying martech as a capital investment.

Account Based Marketing 127

Account Based Marketing Marketing Automation Services Enterprise Management Work Management 127

Heinz Marketing

SEPTEMBER 19, 2022

What ExO graphics are, and how it better defines target markets above the funnel. Recommendations for how often target sales lists and criteria should be updated. And a lot of companies sometimes aim a little too large when they think about their target addressable market. Matt: Well, who you sell to matters.

Top of Funnel 98

Top of Funnel Ideal Customer Profiles Demand Generation Marketing AI 98

Ambal's Amusings

SEPTEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. You fine tune and target your conversations so that they hit home with the right person at the right time.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Heinz Marketing

APRIL 22, 2019

Can you talk a little bit about sort of your approach to, I guess whether you would call an appaudointment setting or approach to sort of demand generation for sales organizations. And a lot of people say, well isn’t that what account based marketing is about? That’s partially what account based marketing is about.

Top of Funnel 60

Top of Funnel PointClear Work Management Marketing Management 60

SnapApp

APRIL 4, 2018

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: A recent study found that only 23% of people were exceeding their revenue goals.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107