Ambal's Amusings

JULY 22, 2010

Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Directive Agency

FEBRUARY 22, 2019

They’re evaluating the value of your solution or service and may be considering ending their contract. Forrester Wave Reports. Forrester Wave Analyst Report – Landing Page). Boost press releases that generate buzz and social sharing around your new product announcement. G2Crowd Company Comparison Reports.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Leadspace

JUNE 21, 2017

Many others may not pay it serious attention at all, not believing that such an “outlandish” technology could ever really apply to them and their very ordinary, yet no less pressing, needs. After all, what possible application could an army of autonomous droids have to a mid-market sized company selling IT solutions?

Marketing AI 70

Marketing AI Lead Ranking Marketing Management Lead Scoring 70

Ambal's Amusings

MARCH 18, 2010

They were generated from 2,174 Playbook downloads that resulted from dozens of blog post references, hundreds of Tweets, a press mention and the strong traffic pull, credibility and reputation for content value that Junta42 has established over the last few years. Blog Demand Generation Twitter abneedles. Adam Needles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Forrester Blog for Interactive Marketing Professionals. That’s the first thing I suggest when it comes to demand generation. NOTE: generic product, not our product.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Industrial Marketing Today

MAY 14, 2010

The focus is squarely on you, your company and its products and services. Using all or any of the above content strategies will help you shift the focus from your products and services back to the customer. Tell a story – most industrial marketing content tends to be cut-and-dried with lists of features and benefits.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

The ROI Guy

JANUARY 17, 2011

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Rev

NOVEMBER 20, 2018

No to mention consultants, agencies, and other suppliers. In this report from Salesforce.com, just 1% of leads convert into opportunities (much lower than the Forrester benchmark above), and only 6% of opportunities convert into closed-won deals. There are many reasons most of the market won’t buy a B2B product or service.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

SnapApp

APRIL 25, 2018

Today, B2B buyers want the kind of buying experience they have with consumer products and services, and the B2B space has to adapt. Jordie runs a content marketing agency and works exclusively with B2B and SaaS companies. What's something you've recently accomplished at work that you're proud of? Jordie Black. Asia Matos.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Today, B2B buyers want the kind of buying experience they have with consumer products and services, and the B2B space has to adapt. Jordie runs a content marketing agency and works exclusively with B2B and SaaS companies. What’s something you’ve recently accomplished at work that you’re proud of? Jordie Black.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Rev

NOVEMBER 20, 2018

No to mention consultants, agencies, and other suppliers. In this report from Salesforce.com, just 1% of leads convert into opportunities (much lower than the Forrester benchmark above), and only 6% of opportunities convert into closed-won deals. There are many reasons most of the market won’t buy a B2B product or service.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Online Marketing Institute

JUNE 22, 2009

In the marketing world, agencies are supposed to be the ‘creative’ ones and clients are supposed to be the dullards who are grateful for a fresh source of ideas. You don’t have to hire a PR agency to kiss the arses of the editors any more. Google has dis-intermediated the content business. Your department.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Vidyard

DECEMBER 4, 2020

This increases the credibility of your offer by having someone other than you talk about the value they got from your product or service. Either self-host your video or use a video hosting service and then embed it on your page. Make yours irresistible by ensuring the still image behind it makes viewers want to press play.

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Navigate the Channel

JUNE 7, 2023

Some research, including a survey done by Forrester Consulting for Outreach, put that percentage as high as 93% of millennials who influence B2B buying decisions. This can be resource dependent, as many B2B businesses hustle to manufacture, distribute and sell products and may be hard-pressed to devote energy and people to marketing.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Vidyard

JULY 31, 2020

97% of marketers say video helps increase user understand of their product or service ( HubSpot ). Websites that use video are up to 53x more likely to rank on the first page of Google search results ( Forrester ). 72% of people would rather use video to learn about a product or service ( HubSpot ). But that’s not all it can do.

Landing Pages 171

Landing Pages Video Marketing Enterprise Management Work Management 171

The ROI Guy

SEPTEMBER 10, 2010

This means that spending on people and services will remain tight, and according to the research, the larger the firm, the tighter it is managing its IT budget in general and IT operating expense in particular. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

TrustRadius Marketing

NOVEMBER 2, 2022

Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Open Enrollment, with OE Center and its service team, helps reduce administrative burden. Voice as a Service. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

Metadata

FEBRUARY 16, 2021

It’s a service model to everybody else. And the category service well, for the first three or so years. And Amit, our CEO, got on stage and gave his keynote, and the press release went out that day, and the website updated and all the materials updated. And then we broke out of it. People actually want to use them.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52

chiefmartech

MARCH 14, 2017

He will focus on the marketing technology stack requirements to be in compliance with the most pressing changes, so you’re armed with practical guidance about regulations already passed in the EU which impact US companies — and ready for similar regulatory efforts in the US.

Enterprise Management 48

Enterprise Management Planning Work Management Marketing Management 48