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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

The elements are gathered into categories based on their relationships to one another, and the categories are designated as related to either Optimization or Deliverability. For starters, before you send emails you must ensure that your audience has given you Permission (P) to send emails to them. Infrastructure.

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Email marketing strategy: A marketer’s guide

Martech

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. This can be executed as a “welcome” email.

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Permission-Based Email Marketing: Everything You Need to Know

Optinmonster

Are you totally clear on the ins and outs of permission-based email marketing? That’s why, today, we’re going to tell you exactly what permission-based email marketing is and why it matters. That’s why, today, we’re going to tell you exactly what permission-based email marketing is and why it matters.

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EU & UK GDPR: 5 things you must know about email consent

Litmus

The European Union’s privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018. Never bundle consent with your terms and conditions, privacy notices, or any of your services (unless email consent is necessary to complete that service). At the time, many wondered what GDPR means for email marketers.

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3 Legal Steps Podcasters Often Forget About

ConvertKit

One often overlooked topic, however, is the legal issues that podcasters should consider. As an attorney who has been a podcast host and has worked with creatives and content creators for the last two years, I’ve been able to compile a comprehensive list to help every podcaster feel confident that their content (and businesses) are protected.

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The Ultimate Guide to Buying Opt-In Email Lists

Digital B2B Marketing

Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know: If someone offers to sell you an opt-in email list, don’t even respond. You have the only list of people who have opted in to receive email from you. No, not every list provider builds their lists this way.

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Global Business: The Basics of Data Protection and Data Privacy

Adobe Experience Cloud Blog

Most prospects for cloud solutions over that time have been rightly concerned with the issue of Data Protection and Data Privacy, both in terms of their responsibilities for customers’ data and the overall protection of their brand. A data controller has obligations under local laws to protect the privacy of the data they collect.

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