article thumbnail

B2B Marketing Trends to Master in 2024

DealSignal

With a heightened emphasis on data privacy, marketers face challenges in measuring marketing efforts and gathering insights from users. Leaning on intent data to overcome data privacy obstacles In today’s rapidly evolving landscape, data has become the cornerstone of decision-making across industries.

article thumbnail

B2B Marketing Trends to Master in 2023

DealSignal

Leaning on intent data to overcome data privacy obstacles “The recent announcement of Google Chrome’s delayed tracking cookie ban until 2024 may have marketers feeling complacent, but as Christiaan Huyen, CEO and Founder at DesignBro suggests, this is not the time to rest on your laurels.