article thumbnail

10 Most Popular Marketing Articles of 2018

Zoominfo

Top B2B Lead Generation Statistics for 2018. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. Read: Top B2B Lead Generation Statistics for 2018.

Planning 164
article thumbnail

5 Tips to Invigorate Boring SEO Reports with Storytelling

Moz

Posted by chrisgiarratana Add value to SEO reports with storytelling. While SEO reports are crucial in many ways, they are usually reduced to boilerplate PDF templates sent to clients each month with a generic message. SEO reporting has always been an important part of my deliverables. Organic impressions, clicks, and CTR.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate.

article thumbnail

How to Select a Fractional CMO Agency for B2B

The Marketing Blender

Some might be data-driven, while others might prioritize creativity and storytelling. Flat rate monthly arrangements that cover a bucket of hours to be used for strategy, research, team oversight, and execution on key deliverables make it easy for the CMO to allocate their time wisely month to month.

CMO 52
article thumbnail

How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

Social listening helps marketers to capture the sentiments of the customers & accordingly work on to boost the architecture of their CX deliverance. The realm of social media, as well as, the primary domain of a website needs to have a blended strategy for storytelling employing text-based & visual storytelling.

article thumbnail

Top 10 Amazing B2B Marketing Trends to watch out for in 2020

Valasys

Building Customer Relationships will be Paramount: Not just generating an ample amount of leads through the lead generation campaigns would be important, but the marketers will also have to give new dimensions to prospecting & conversions. The untapped social media platforms such as TikTok & Reddit.

article thumbnail

The Best Advice for Agencies in 2018: 15 Experts Weigh In

Hubspot

Jody Sutter , Owner of The Sutter Company , emphasizes the power of storytelling for attracting more prospects. The best way for agencies to position themselves in this digital age is to understand their brand, service offering, past client experience and deliverables" ( Click to Tweet ).