Deliverability Information Opt-in Privacy Protection 
Litmus
JUNE 8, 2021
Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. According to Apple , “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. [It Automated nurture flows.
Liveintent
OCTOBER 8, 2021
Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. In a nutshell, Mail Privacy Protection will anonymize Apple Mail users’ information, leaving marketers in the dark about their audience’s email open times, locations, and device information.
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Litmus
AUGUST 3, 2021
Have you heard of a not-so-little thing called Mail Privacy Protection ? When Apple Mail users opt in to that, it prevents email senders from seeing who opens, time of open, geolocation data, and the specific device used. And with this information? And it goes live as early as next month. You’ve got this.
Litmus
JULY 16, 2021
Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?
Martech
OCTOBER 30, 2023
The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns.
Litmus
JANUARY 25, 2022
This is especially true for email marketers as we continue toward a privacy-focused world. Thinking about what kind of information you are seeking from your audience, the actions you want them to take, and how these impact the customer experience will help guide your efforts for every campaign. . Click-through rate (CTR).
Litmus
SEPTEMBER 20, 2022
Deliverability rate or inbox placement rate. If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. So: what should email marketers have on their pre-send email checklists? Unsubscribe rate. Bounce rate.
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