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How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates

Act-On

So, we did a complete overhaul of our email marketing automation workflow and automated programs, which resulted in a near tripling of our email open rates, with a 2,900% increase in click-throughs. So it’s no wonder our open rates weren’t great! opt-out rate. Decent results , but not fantastic.

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10 Foolproof Ways to Skyrocket Your Email Open Rates

Outgrow

10 Foolproof Ways to Skyrocket Your Email Open Rates Do you ever feel frustrated when you spend time crafting the perfect email only to have it end up in your receiver’s trash folder? Many businesses struggle with low email open rates, and this significantly affects their marketing efforts. You’re not alone.

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Ask our experts: Other than open rates, what should creators focus on to measure success?

ConvertKit

Open rates have been considered a vanity metric for a long time. There are several factors that make open tracking inaccurate. And with the latest Apple announcement , open rates will soon become even less reliable when it comes to measuring the success of your email efforts. Now they’re left wondering, “what now”?

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ConvertKit’s July 2021 Deliverability Report

ConvertKit

We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. For more details on how email deliverability operates, check out our blog post here.

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ConvertKit’s May 2021 Deliverability Report

ConvertKit

We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. For more details on how email deliverability operates, check out our blog post here.

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Email Open Rates: Which Benchmarks Matter Most?

Outreach

As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. Read on to learn how they inform Sequences and campaigns, how they relate to buyer sentiment, and how to use these insights to refine your own email strategy. What is Email Open Rate? What is Email Open Rate?

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ConvertKit’s June 2021 Deliverability Report

ConvertKit

We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. For more details on how email deliverability operates, check out our blog post here.