Binary Demand

APRIL 19, 2024

Take a moment to understand the metrics available to you for these campaigns. Email audience trend Every email campaign strives to attract subscribers, but it’s natural for subscriber numbers to fluctuate, possibly declining over time. These fluctuations may stem from concerns about data privacy.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Litmus

JULY 8, 2021

To avoid the danger of incorrectly analyzing email performance, you must have an eye on the whole picture: Our Holistic Email Metrics Matrix shows that the response to an email campaign ripples outward, affecting your: Direct business impact in terms of revenue and leads generated, for example. Email revenue and profit.

Webinar Metrics 115

Webinar Metrics Deliverability CAN-SPAM Co-Registration 115

Litmus

JUNE 28, 2021

Consistent email engagement and deliverability. Automated email copy, images, and links work. Have there been any wild fluctuations in your email engagement rates? Things that will get my spidey senses tingling would be dramatic drops in deliverability, open, or click-through rates. Then dive into deliverability.

Budget Programs 62

Budget Programs Deliverability CAN-SPAM Privacy Protection 62

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. Plenty has been written about Apple’s privacy changes in iOS 15 , which affects iPhones iPads, and similar changes for its Mac operating system.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Litmus

DECEMBER 15, 2023

We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Here’s what to include: Email marketing goals. What do you want your emails to do?

Email Marketing 94

Email Marketing Marketing & Strategy Marketing Strategy Planning 94

Scoop.it

FEBRUARY 28, 2023

It not only builds trust in the subscriber’s mind but also helps in minimizing the spoofing or fraudulent emails. Moreover, it enhances email deliverability and sender reputation. Here’s how Wayfair has employed BIMI in their emails. This can be detrimental for your email campaign performance and deliverability.

Email Marketing 96

Email Marketing Trends Lead Ranking Planning 96

Litmus

FEBRUARY 27, 2024

You could easily manage advertising retargeting efforts or trigger the right kind of emails based on the data you’ve collected. The email data privacy landscape is ever-evolving It all started with Google’s plan to end third-party cookies by 2024 remains a key element of its Privacy Sandbox. It’s not so easy anymore.

Sales Management 87

Sales Management Opt-out Privacy Opt-in 87

Litmus

JULY 7, 2021

Thankfully, nearly half of email marketers think their approval process is “just right.” If you have a few holiday email campaigns to manage, then the time you need to approve everything can start to wrack up. There’s also the tricky little Apple Mail Privacy Protection detail you’ll need to contend with starting in 2021.

Planning 108

Planning Deliverability Privacy Protection Email Campaigns 108

Litmus

SEPTEMBER 30, 2022

But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. Know there’s not a silver bullet to email deliverability.

Webinar Metrics 103

Webinar Metrics Email Marketing Deliverability Work Management 103

Scoop.it

NOVEMBER 3, 2022

As Apple has launched Mail Privacy Protection feature, the open rate might not get tracked correctly and it can lead to too many unnecessary communications. Revamp your email automation workflows with relevant content. Running the email campaigns on autopilot makes life easy for the email manager.

Email Marketing 94

Email Marketing Tips Planning Deliverability 94

Litmus

JULY 20, 2021

Fewer than a fifth (17%) measure their email marketing return on investment (ROI). Brands using third-party analytics tools are much more likely to measure monetary value from their email campaigns like revenue per subscriber, LTV, and ROI. Email read rate or read time. Deliverability rate or inbox placement rate.

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

Litmus

APRIL 22, 2022

Using responsive email templates allows you to display your content with consistency across any device and at scale to deliver mobile-friendly emails with every send. . We have provided steps to help you take more control over your email campaign consistency by implementing responsive email templates into your email design.

Template 101

Template Privacy Protection Mobile Marketing Click Rate 101

Martech

MARCH 30, 2022

The open rate, for example, has been a popular success metric ever since we learned how to use it back in the early days of HTML email. But it’s a flawed and unreliable metric, especially now that Apple’s Mail Privacy Protection feature masks a campaign’s true open rate. Click here to check it out!

Multivariate analysis 103

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 103

Litmus

JUNE 17, 2021

How can you make your email stand out from the sea of emails in your subscribers’ inboxes? Use it to get your subscribers’ attention and your emails opened! And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Try Litmus Spam Testing today.

Open Rate 118

Open Rate Tips CAN-SPAM Click Rate 118

Litmus

APRIL 4, 2024

But the real reason we send emails? To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. That’s why we hosted a Litmus Talks webinar called “Embrace the Email Performance Trifecta and See Major Results.” The real solution?

Email Marketing 98

Email Marketing Deliverability Tips Work Management 98

Litmus

NOVEMBER 15, 2022

Trends in Email Engagement [Infographic]. How much of an impact has Apple’s Mail Privacy Protection (MPP) had on email marketing since its September 2021 release? When’s the best time to send an email campaign based on your unique audience? How the top 3 email clients have shifted. ( billion opens.

Trends 92

Trends Privacy Protection Privacy Analytics 92