SpotMe Blog

JULY 27, 2021

Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. Here, we’re laying out 7 ways to measure and maximize your webinar ROI, with key webinar metrics to track to ensure every webinar you plan and host is a success.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

KoMarketing Associates

APRIL 7, 2021

Here is Gartner’s definition of demand generation: “Demand generation is a data-driven marketing strategy focused on driving awareness and interest in an organization’s products and services, with the ultimate goal of developing long-term customer engagement. Focus on ROI. In other words, use personas. can be tricky.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

6sense

JUNE 6, 2017

If Tina Turner was a B2B marketing or sales leader, she would have sung about the conflicting emotions we all have towards ROI. As modern marketers, we’re constantly under more pressure than ever to prove ROI. The good news: You’re not alone when it comes to building an effective ROI framework! We know how hard that can be.

Sales Management 98

Sales Management B2B Sales ROI Top of Funnel 98

Zoominfo

AUGUST 3, 2022

During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t. These companies also saw continued growth for several years following the recession, unlike their competitors that had cut advertising spend. You get it. But we’re not technically in a recession.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

Madison Logic

JANUARY 26, 2023

They needed to understand how to improve the performance of their overall ABM strategy and demonstrate ROI. They also needed help with comprehensive measurement and reporting of their campaigns to demonstrate true ROI to leadership. Before working with Madison Logic, Tom struggled with being able to demonstrate true ROI.

Account Based Marketing 52

Account Based Marketing ABM Advertising Agencies Top of Funnel 52

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Every company has their own definition of a “good lead.” Key Components of L2RM: Sales funnel.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

Paid Search Agency 77

Paid Search Agency Ads Campaigns Cable 77

Content Standard

AUGUST 24, 2021

Tech giants like Facebook, Google, Amazon, and Apple have built billion-dollar fiefdoms on the backs of customers whose data fuels their biggest revenue stream—advertising. On its latest earnings call, Facebook reported that targeted advertising made up 98% ($28.58 And those fiefdoms have reached monolithic scale.

Privacy 126

Privacy iProspect Ad Exchange Paid Search Agency 126

Only B2B

SEPTEMBER 1, 2020

Mr. Yee added if you can discover the perspective of the buyers and engage them in all funnel steps you are utilizing the ABM strengths perfectly. The answer got is ‘Advertise’. For this, they spent months structuring the advertising plan for this COVID. Flip the Funnel. The funnel for the leads is flipped.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

ClearVoice

JANUARY 26, 2024

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. Therefore, in this article, we have set out to answer your questions surrounding personalisation: The definition of personalisation in digital marketing. What is personalisation in display advertising?

Display 98

Display Marketing Analytics Tools Advertisements Advertising 98

Webbiquity

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Publishing has historically relied on advertising, or sponsorships, to pay for content production. All of the old measurements are moot.&#.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

B2B Digital Marketer

MARCH 18, 2021

Track you digital marketing activities and measure if you are getting any ROI from it. But in this episode, Dr. Pelè shares his thoughts on how to improve ROI in your content marketing strategy. Take the free assessment on your digital activity ROI: [link]. So I think the question of ROI is the critical question.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Martech Advisor

MARCH 22, 2020

Web content and SEO, Social media marketing and advertising (both digital and outdoor) are close channels of inbound marketing. While out-door advertising is referred to by some ad outbound, this usually comes from a misunderstanding of the function. Definition, Types, Strategy, Best Practices, and Examples. OOH and DOOH.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Heinz Marketing

JUNE 15, 2023

By developing a robust definition of your ideal customer, you are creating a more scalable and repeatable way to go-to-market. You may start with a smaller target, but you’ll end with at least the same number of leads having spent less to achieve a greater ROI. So, keep testing until you’re happy with your conversion rate.

Ideal Customer Profiles 101

Ideal Customer Profiles Efficiency Allocation Top of Funnel 101

The Point

APRIL 19, 2017

Content can work at every stage of the funnel – early, mid, late. In broad terms, early stage content tends to work best for top-of-the-funnel lead generation, when not everyone is interested (yet) in ROI, case studies or vendor comparisons. There is no one, definitive answer.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

SmartBug Media

MAY 28, 2020

You should have a clear definition of marketing qualified leads so that you can help improve follow-ups and create more effective middle-of-the-funnel campaigns. If not, it might be time to revisit your SQL and MQL definitions. Sales Qualified Leads. Customer Close Rate.

Marketing Qualified Leads 117

Marketing Qualified Leads Sales Qualified Leads Lead Ranking Lead Generation 117

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Every company has their own definition of a “good lead.” Pretty simple, right? The end game?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Martech

SEPTEMBER 16, 2022

Unlike paid advertising, content marketing primarily uses organic approaches to attract and engage customers. It’s often used as a top-of-the-funnel tactic to attract prospects and turn them into leads or customers. Content marketers are increasingly focused on other measures like engagement, conversion rates and ROI.

Digital Asset Management 128

Digital Asset Management Paid Content Work Management Marketing Management 128

Outgrow

APRIL 15, 2021

How to Create a Demand Generation Funnel - Strategy+Examples. The ultimate goal of a marketing strategy is to make the buyer’s journey and the demand generation funnel smooth. But, what is demand generation and how do you create a funnel that converts maximum prospects into paying customers? What Is a Demand Generation Funnel?

Demand Generation Agencies 94

Demand Generation Agencies Top of Funnel Demand Generation Demand 94

Outgrow

MARCH 2, 2021

E-commerce marketing is a strategy that has recently become all the rage with the onset of social media advertising. E-commerce Definition. The definition of “e-commerce” is - Any commercial transaction(s) performed online, on the internet. It guides potential consumers through the conversion funnel.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Marketing Insider Group

NOVEMBER 2, 2020

When implemented properly, content marketing offers a higher ROI than PPC in the long-term. Paid search and other types of advertising have their place but it’s essential to have a solid content strategy to back them up. PPC stands for “pay per click,” is also known as “paid search” and is technically a form of advertising.

Paid Search Agency 361

Paid Search Agency Paid Content Search Marketing Top of Funnel 361

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. That’s why we put together this primer on how social media advertising works, breaking down step-by-step what you need for a winning campaign. How does advertising on social media work? The process is often overwhelming for beginners.

Social Media 145

Social Media Advertisements Advertising Campaigns 145

Metadata

SEPTEMBER 28, 2023

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. Run your experiments in that order, and don’t stop until you have a clear picture of how paid social advertising impacts pipeline and revenue. But don’t assume it’s not until you have definitive proof.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Hinge Marketing

MAY 23, 2019

For many, the ultimate goal is to help increase/improve opportunity engagement throughout their funnels or pipelines. The Alterra Group reports that ABM shows a higher ROI than other marketing activities. ITSMA takes it further noting 87% of marketers that measure ROI say ABM outperforms every other marketing investment.

Account Based Marketing 114

Account Based Marketing ABM Marketing & Strategy Webinar Metrics 114

Contently

JULY 21, 2017

I’m not usually one for quotations, but there’s a saying attributed to Albert Einstein that I’ve always appreciated: The definition of insanity is doing the same thing over and over again, and expecting different results. She wasn’t just a writer or just an editor—she owned the middle of our marketing funnel.

Top of Funnel 161

Top of Funnel Budget Programs Funnel Advertising Case Studies 161

ConvertKit

JUNE 21, 2021

The stats don’t lie —your email list is your business’s most valuable asset with an ROI of $35 for every $1 spent. Beyond a great ROI, growing your email list gives you: Direct access to a loyal following. Pro tip: Further along our product launch timeline, you’re going to pick advertising channels to focus your efforts on.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. digital advertising, direct mail, websites, events and sales outreach), and ABM infrastructure and orchestration. What ABM tools do.

Account Based Marketing 118

Account Based Marketing Enterprise Management Work Management Paid Content 118

Envy

FEBRUARY 13, 2021

Cost Per Lead is yet another way of measuring ROI on your paid marketing by calculating how much it cost to generate each new lead. It's both your strategy to attract, nurture, convert leads and retain customers, and the clever tech you use to keep track of all your campaigns and funnels. What do you think we should add?

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

BenchmarkONE

MARCH 12, 2020

Not to mention the constant need to refine your marketing strategies and adjust your advertising buys. Sometimes, even with the data presented from your advertising and marketing automation platforms, it’s a difficult question to answer. There’s a lot of tasks, services, and changes to keep up with.

Marketing Attribution 74

Marketing Attribution Small Business Marketing Marketing Automation Services Budget Programs 74

Unbounce

FEBRUARY 11, 2021

Measuring and feeding this data back into your campaigns will improve overall results and your ability to optimize campaigns for higher ROI. To see the full picture of conversions with multiple touchpoints, take a look at the Google Analytics Multi-Channel Funnels report, which shows the variety of interactions that occur before a conversion.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. Therefore, in this article, we have set out to answer your questions surrounding personalisation: The definition of personalisation in digital marketing. What is personalisation in display advertising?

Display 52

Display Marketing Analytics Tools Advertisements Advertising 52

DemandBase

MARCH 1, 2019

It’s smart, effective, and weeds out unqualified potential prospects before they even enter the sales funnel. But both sales and marketing are aligned with the same goal and should be incentivized to personalize their messaging, marketing campaigns, and any advertising they initiate. Definitive enough for you?

Account Based Marketing 74

Account Based Marketing Top of Funnel Paid Search Agency Companies 74

Heinz Marketing

FEBRUARY 13, 2023

Matt: So, you guys have been doing a thought leadership study with LinkedIn for the last five years or so, and I think thought leadership has a lot of definitions from a lot of people. ” We didn’t see a whole lot of existing research out there in the market that really spoke to the hard ROI of thought leadership.

Top of Funnel 102

Top of Funnel B2B Thought Leadership Thought Leadership Terms and Conditions 102

Madison Logic

OCTOBER 26, 2022

This alignment is crucial to achieving the full-funnel, personalized customer experience that leads to higher ROI of your media investment and customer lifetime value. . By our definition, full-funnel ABM is activating content and messaging relevant to each member of the buying committee through the entire buyer’s journey and beyond.

Top of Funnel 52

Top of Funnel Account Based Marketing Marketing Funnels ABM 52