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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Irrelevant keywords. + Keyword stuffing. + Duplicate content. + Black hat tactics waste time and money while putting your entire site at risk of being de-indexed and/or blacklisted entirely. Worst case scenario, your entire domain name could get de-indexed or even blacklisted from Google and other search engines.

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SEO for Small Businesses

Sharpspring

Historically, SEO meant ranking high enough for the correct keywords. If someone searched for “bike store Gainesville,” search engines would deliver the results they deemed most reliable — i.e. that other sites were linking to them and the content contained that combination of keywords. It’s a bit more complicated now.

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What is Negative SEO?

SmartBug Media

Today, ranking first page in Google Search is a mighty feat that requires thoughtful keyword research, content development, social strategy, campaign measurement, and on-site optimization. Fake Social Media Profiles: Negative reviews published on social can hurt you. Keep an eye on your social media mentions.

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10 Steps to Blend STAT Ranking Data with Site Performance Metrics

Moz

How does SERP composition affect a bank’s ability to rank well for targeted keywords? Step 2: Identify your keywords. I chose “banks near me” and “banks in {city, st}” based on their strong local intent and high search volumes, compared to more specific keywords for banking services. Keyword: The search query you’re adding.

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6 Tips to Evolve Your Content Strategy in 2020

Valasys

After the January 2020 core update by Google, it has been made apparent that the research methodologies of the prospects, as well as customers, are being prioritized less based on keyword centricity & majorly based on the intent from which the searches began. Read more on How to Incorporate Geofencing in B2B Content Strategy.

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10 New Google Algorithm Changes Announced

Industrial Marketing Today

Social media will play a bigger role in uncovering trending topics that people are searching for. Better page titles in search results by de-duplicating boilerplate anchors: Google’s explanation: We look at a number of signals when generating a page’s title.

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15 of the Best Lifestyle Mobile Apps You Need in Your Pocket

Hubspot

For example, instead of spending all of your time manually going through the news or your social media accounts, you can get alerted by the things that are really important to you. Good news, folks: You can do almost any command of this nature you can think of using an app called IFTTT, or "If This, Then That." Image by Casey Newton.