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Data Strategy in an AI-First World: Here’s Where to Start

Salesforce Marketing Cloud

Even though AI is transformative, meeting customer expectations becomes a real challenge – especially when all the data you need is spread everywhere across your organization. de-duped, error-free, and labeled appropriately)? Here’s how to deliver those amazing experiences by having AI at the forefront of your data strategy.

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Your Cheat Sheet for B2B Revenue Waterfall Transformation

LeanData

For her part, Liz resides in Siemens’ Digital organization, which has over 70,000 global employees and annual revenues north of $17 billion. B2B Revenue Waterfall models are an alternative for organizations with highly complex products and/or highly complex go-to-market models, like Siemens.

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How to Leverage Your Current Marketing Team to Get Started with ABM Now

Engagio

Many B2B marketing organizations are investigating Account Based Marketing (ABM). The in-house skills you harness will depend on the size and makeup of your marketing organization. You know who handles what in your marketing organization – the next step is determining how your team can support your ABM efforts.

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Five tools that can help you break free from data paralysis

ClickZ

LeanData’s technology includes a suite of tools designed to route leads, contacts, accounts, and opportunities to the appropriate person or department within your organization. Tools like LeanData automate the process of lead routing and matching, enabling your sales team to focus on the most qualified leads and accounts.

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How to ABM Like a Boss (Part 2): Establish an ABM Team

Engagio

They’re interested in the “business of business” and work tirelessly to continually up-level their ability to navigate the complex web of relationships in organizations. Anyone who doesn’t fully understand the business implications could lead your organization down a costly path that yields insignificant returns. Corporate Marketing.

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7 not-quite-predictions for marketing technology in 2016

chiefmartech

Most of the new entries will be organic or angel-funded, as I detect most VCs becoming wary of their ability to find “breakout” start-ups in this space. We’ll start to see some real consolidation in the more mature categories of the landscape. #2.

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How to Choose the Right Sales Intelligence Tool for Your Business

SalesIntel

The percentage of companies that do not assist salespeople in organizing fruitful conversations with prospects is startling. Data cleansing: Data cleansing includes discovering inaccuracies in data, rectifying them, normalizing data, de-duping it, and keeping the data up to date. According to a CSO Insights report, only 9.7%