SmartBug Media
SEPTEMBER 4, 2023
This mutual database keeps everyone on the same page when it comes to sufficient data hygiene practices, effectively bridging the gap between marketing processes (HubSpot) and sales processes (Salesforce). When integrating CRMs like Hubspot and Salesforce, it's crucial to be mindful of API rate limits and consider the data volume.
Zoominfo
OCTOBER 5, 2021
Market intelligence involves two primary data types: external and internal data. External data is readily available information collected through research. Some examples include: Press Releases And Mass Media: Read industry reports and news stories for information that might inform your business decision-making process.
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DotDigital
OCTOBER 7, 2021
Keep it clean: Data hygiene is important too. Whenever you upload new contacts our data watchdog software will check it for users who’ve unsubscribed, complained in the past, or are known to bounce. Our segment builder is super easy and allows you to really hone in on the contacts you want.
Litmus
NOVEMBER 30, 2023
Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.” It’s a lot of work. Yet your beautiful email campaign may never actually reach the inbox. What is a spam trap?
Zoominfo
SEPTEMBER 5, 2018
Market intelligence involves two primary data types– external data and internal data. External data is readily-available information a business can gather through research. Examples include: Press releases and mass media: Industry news and press often contain information relevant to your business decision-making process.
Martech
SEPTEMBER 8, 2021
Identify prerequisite steps to realize medium and long-term ambitions Example: Improve data hygiene Example: Implement knowledge base for AI-driven tools to use Serve as an internal technical consultant to the marketing department Help identify strategies to meet needs (buy vs. build, right-size contracts, etc.)
DealSignal
AUGUST 30, 2021
The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. Research suggests that only 30 to 50% of your data is accurate. As important as data hygiene is, it’s a task that gets pushed to the backburner because of pressing deadlines and priorities.
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