LeadSloth

AUGUST 24, 2010

On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

LeadSloth

AUGUST 11, 2010

While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Ardath Albee, Content Marketing is for Customers Too! Webinar: The Secret To Creating Lead Nurturing Content That Converts. To learn how, attend Tuesday’s 30-minute webinar.

B2B Marketing 100

B2B Marketing Content Marketing Planning Burn Rate 100

LeadSloth

JULY 10, 2009

Ken Molay, Webinar Blog. Demand generation is not complete without covering Webinars, one of the key lead generation programs. Ken’s blog full of useful webinar ideas. This is a resource website with information on marketing automation vendors, podcasts, webinars and blogs. Net-Results blog. Upshot Institute.

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

LeadSloth

AUGUST 10, 2010

Land grab is common, where vendors lower prices to get customers on board. ‘Free’ customers may lack the expertise to be successful. Please leave a comment with your prediction… Webinar: The Secret To Creating Lead Nurturing Content That Converts. To learn how, attend Tuesday’s 30-minute webinar.

Marketing Automation Services 100

Marketing Automation Services Loopfuse Marketing Automation LeadGenesys 100

LeadSloth

OCTOBER 18, 2010

An example: they determine what their most important customer segments are, what content they need in the different phases of the buying process, and how leads will be routed throughout the organization. However, many organizations have more good content than they realize: check old blog posts, recorded webinars and other valuable content.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

SEPTEMBER 8, 2010

By the way: tomorrow I’m presenting a webinar with SalesFUSION, a Marketing Automation vendor that focuses heavily on Microsoft Dynamics CRM (but also supports Salesforce.com, of course). Live Webinar: Seven Strategies for finding hidden revenue in your marketing database. Should you look at Marketing Automation options first?

Salesforce.com 100

Salesforce.com Marketing Automation Services Marketing Automation CRM 100

LeadSloth

AUGUST 17, 2009

Heck, why not nurture customers too? By the way: on August 19th Marketo has a webinar about lead nurturing and on August 20th Silverpop has a webinar about lead scoring (hopefully a recording will be available afterwards). Similar books, but each with their unique approach and lots of smart advice. Read them both!

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100