customer 
Martech Advisor
DECEMBER 16, 2019
The customer journey is no longer confined to the process of completing a transaction. It spans the journey from the moment when a prospect hears about your brand until they become your customer and it goes well beyond that. Customer experience (CX) is an intangible that sets your brand apart from the competition.
Biznology
NOVEMBER 8, 2010
Image via Wikipedia. My topic was " What Are Your Customers Saying About You? " If you've been struggling with whether it is worth it to engage in social media. I offered a free copy of the Forrester Wave report on social media listening to attendees--please contact me if you'd like one, too.
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Biznology
JANUARY 14, 2013
Photo credit: Wikipedia. After all, if an organization is going to succeed, it’s got to grow its customer base, and nobody’s better at doing that than a strong marketer. source: Forrester ). source: Forrester). 42% of marketers report that they are not able to link data at the level of an individual customer.
The ROI Guy
FEBRUARY 10, 2015
Price - The amount a customer pays for the product/ service with pricing set based on the perceived value, competitive comparisons and price elasticity. As a result, according to research a few years back from Forrester, the 4-Ps of marketing are outdated and in need of a major rethink. What does the customer need to be successful?
Sprout Social
MAY 10, 2019
According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few.
Smashmouth Marketing
MAY 1, 2009
Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. In the past, salespeople broke the ice by making a comment about the fish behind the customer's desk.
Smashmouth Marketing
MAY 3, 2009
Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. In the past, salespeople broke the ice by making a comment about the fish behind the customer's desk.
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