Excelsior Research

JANUARY 3, 2022

The marketer has an idea about what clicks with the customer. The strategy or a product should meet the customer’s needs and requirements. Research helps the business to be customer-centric. In a nutshell, Research is one of the main customer-centric activities of the sales funnel. Customer Analysis.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Binary Demand

JULY 21, 2023

Examples of such data include company size, website traffic, email metrics like open and click-through rates, customer satisfaction scores, and annual revenue. Qualitative Data Qualitative data complements quantitative data in customer research, capturing non-numerical insights.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Binary Demand

JUNE 12, 2023

Email marketing is the most effective tool for businesses to nurture leads and convert them into customers.” – Neil Patel, Digital Marketing Influencer Get ready to unlock the untapped potential of B2B email marketing and pave the way for increased engagement, conversions, and business growth.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Email marketing is the most effective tool for businesses to nurture leads and convert them into customers.” – Neil Patel, Digital Marketing Influencer Get ready to unlock the untapped potential of B2B email marketing and pave the way for increased engagement, conversions, and business growth.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Vision6

NOVEMBER 12, 2020

The Changing Face of Customer Experience: Creating a Conversational Strategy. In fact, 90% of consumers expect an immediate response when it comes to customer service. Earn My Attention: How to Create Content That Your Customers Want to See. One-on-ones with customers Focus groups. So how to get there?

Email Marketing 111

Email Marketing Ideal Customer Profiles Paid Search Agency Privacy 111

Content Standard

MAY 10, 2018

Like all good shops, they use customer data to hand-pick specials for you based on your shopping and browsing history. ” This data mining, this customer data tracking, is not new. Enter: GDPR. Unfortunately, the GDPR compliance deadline of May 25, 2018 was too late for those 87 million people affected by the Facebook leak.

Paid Search Agency 53

Paid Search Agency Ethics Eye-Tracking Work Management 53

Content Standard

JULY 24, 2018

We must make room in our workflow to truly listen to our audience and our customers and ensure it’s their needs and challenges driving our content, not the whims of colleagues who neglected to loop in the content team before starting a campaign. Focus Groups. Image attribution: Kevin Grieve.

Top of Funnel 45

Top of Funnel Content Focus Group Customer Surveys 45