The Effective Marketer

JANUARY 19, 2012

“You can’t just ask customers what they want and then try to give that to them. What do customers want? In a Harvard Business Review article, Turn Customer Input into Innovation , Anthony Ulwick says “ companies go about listening to customers all wrong ”. Let’s do a focus group and find out.

Focus Group 100

Focus Group Copyright CMO Social Media 100

The Effective Marketer

JANUARY 31, 2012

An example of this is setting up your Twitter updates to automatically feed into your Facebook company page. For example, my HootSuite social media interface allows me to publish the same message simultaneously on Twitter, Facebook, LinkedIn, Foursquare, and soon, Google+. Semi-automatic feeds require intervention. Inappropriate style.

Social Media 100

Social Media Media Merchandising Twitter 100

The Effective Marketer

SEPTEMBER 20, 2011

Well, it seems the app has been downloaded over 75,000 times and 50% of users have shared the app via e-mail, Facebook or Twitter, according to the MarketingNews article. What a great way to connect with customers and refresh their perception of your brand. For more about the app, the Mobile Marketer blog has a good overview.

Product 100

Product Mobile Marketing PR Press 100

The Effective Marketer

JUNE 19, 2012

Are they active on Facebook? Be on Facebook. This guest post is written by Lior Levin, a marketing consultant for a neon sign store that offers a variety of custom neon signs for businesses and individuals, and who also consults for a company that specializes in a to do list app. Be on Reddit.

Curation 100

Curation Copyright Peer-to-peer RSS 100

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MAY 3, 2011

The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

APRIL 26, 2012

It pays off then for companies to mine the data they already have about their customers in order to determine the best people to seed your campaign. If high-connected people are picked to seed the campaign, the probability that it will spread is greatly increased.

Viral Marketing 100

Viral Marketing Social Networks Content Network Marketing 100