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5 Data-Driven Actions for B2B Marketing Success in 2024

sagefrog

This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024. Understanding the Current Landscape Our 2024 Marketing Mix Report is the result of extensive surveys conducted among industry leaders, marketers, and decision-makers.

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Job responsibilities of 4 marketing technologist roles: marketers, operations, analytics, and makers

chiefmartech

At today’s virtual Discover MarTech event, I’ll be digging into the latest data from our 2020 Martech Career Survey run in collaboration with the team at MarTech Today. Marketers and operations leaders are more process oriented, while analytics experts and makers are a little more technology oriented.

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The 12Ps of marketing technology (martech)

ClickZ

It is comprised of three phases, each with sub-steps, that directs marketing leaders through the marketing technology process. Successful marketing technology planning and implementation requires discipline. According to a 2019 Gartner survey, marketers utilize only 58% of their martech stack’s potential.

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7 Steps to Optimize Your Email Marketing Team’s Performance

Mailmunch

Even in today’s time, where marketing channels are born and discarded without so much as a second thought, emails have held onto the position of the primary professional communication channel for decades. 2 Integrate Training Seamlessly. thus letting you focus your energy on the creative aspects of email marketing.

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Appointment Setting Case Study

Valasys

Valasys Media’s outbound appointment generation service was utilized by one of UK’s largest training providers. Create a comprehensive database that includes data from both re-contact and direct marketing activity. Increase training provider awareness. Timescale of training decision. Background. Challenges.

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New Approaches To Understand Customers Needed In A Digital Transformation World

Tony Zambito

In numerous surveys of CEOs in the past few years, predictably, you will find growth strategies as one of the top priorities going into any new year. Per recent surveys by IBM, KPMG, and Gartner, you will find that more than half of CEOs surveyed believe their organizations will be significantly transformed by digital-centric globalization.

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Beyond Buyer Profiling To Buyer Personification

Tony Zambito

Whereby sales organizations, in particular, went through training on how to adapt to the personalities of individuals in the buying process. The numbers bear this out as seen by several surveys showing content marketing effectiveness declining. With effectiveness dropping from 38% to 30% from previous CMI/MarketingProfs surveys!