Marketing Insider Group

OCTOBER 5, 2010

In all those positions, I had to show and be accountable to end-to-end results. Real value comes from producing customers who stay and who have an amazing customer experience so they buy more. That is why customer lifetime value to me is a much more important metric. Then ran marketing for 2 firms.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. The training is critical to the success as the callers must understand your offering, but this is constant amongst all telemarketing tactics. That is so true!

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

NOVEMBER 4, 2010

Each B2B customer will be thinking about products in the context of his or her own position. The faster you determine each customer’s perspective, and can mirror their concerns with benefits, the faster you’ll both move on to the next step. With segmentation you ask “who are you” and “what are you looking for?”

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Each B2B customer will be thinking about products in the context of his or her own position. The faster you determine each customer’s perspective, and can mirror their concerns with benefits, the faster you’ll both move on to the next step. With segmentation you ask “who are you” and “what are you looking for?”

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

DECEMBER 16, 2010

Then last week I read this great post by Mallary Jean Tenore titled “ Why The New York Times eliminated its social media editor position “ Uh-oh! So the social media position is not really going away, it is simply being integrated into the media properties effort to &# more fully integrate its print and digital operations.&#

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Then last week I read this great post by Mallary Jean Tenore titled “ Why The New York Times eliminated its social media editor position “ Uh-oh! So the social media position is not really going away, it is simply being integrated into the media properties effort to &# more fully integrate its print and digital operations.&#

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

AUGUST 12, 2010

our job is to support sales in their goal to acquire more customers and to keep our customers. So when our “customers&# in sales ask for more leads, give them more. Position yourself as the expert, and then b. Sales thinks pizza is just fine, but customers may prefer more effort. So if you: a.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

AUGUST 24, 2010

Creating a series of chats around topics mothers and soon-to-be moms care about would be an excellent way for Gerber to increase their following and create some positive social capital. For example, Gerber Baby Food (@gerberbabyfood) currently has about 600 followers and infrequently sends updates.

Organization 100

Organization Planning Paid Search Agency Allocation 100

Marketing Insider Group

JUNE 2, 2010

In contrast to traditional marketing methods that aim to increase sales or awareness through interruption techniques, content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Use your existing customers as the base.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Hubspot

AUGUST 22, 2022

Building trust and rapport, crafting a personalized sales approach, and prioritizing existing customers are more important than ever to a successful sales strategy that not only attracts customers, but turns them into promoters of your brand. Serving existing customers takes priority over finding new ones.

Marketing Budget 62

Marketing Budget Trends Cross-Selling Marketing & Strategy 62

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning. What is our unique position?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning. What is our unique position?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

DECEMBER 9, 2010

For me, the objective is mainly leadership, personal branding but with an eye toward corporate brand advocacy: I strive to be a positive voice for my personal and employer brand. The timing for you will vary based on the amount of content you read, the amount you want to write and ultimately on your objectives.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

JUNE 7, 2010

Social media is simply about having an interaction with customers (at the most basic level) in all the places where our customers are hanging out. Customers are expecting it and some of them are making businesses pay a steep cost when the brand presence isn’t there. Quite simply: Executive buy-in. It’s all about content!

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

OCTOBER 14, 2010

We bid on the keywords with other advertisers and depending on our bid, the relevance of our landing page content to the keywords, the number of clicks we generate over time, and other factors like our location, the position of our ad is determined by the search engine, at the time of the search. Becuase of this, we employ daily budget caps.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

MAY 17, 2010

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. The best way to get new customers is through positive referrals from existing customers. So, how do we build customer satisfaction and loyalty? And who does which piece?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Marketing Insider Group

MAY 17, 2010

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. The best way to get new customers is through positive referrals from existing customers. So, how do we build customer satisfaction and loyalty? And who does which piece?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Huptech Web

SEPTEMBER 8, 2023

Instead, they’re a small startup selling directly to your customers. Companies rely on giant billboards, television ads, and relentless telemarketing to compel you to purchase their products. Direct-to-consumer (D2C) Inbound Marketing is an approach transforming how businesses interact with customers. What’s changed?

Top of Funnel 52

Top of Funnel Inbound Marketing Marketing Funnels Paid Content 52

Marketing Insider Group

JULY 29, 2010

Grow your personal brand, with respect and proper attribution to your company as an ambassador, and the company benefits through the greater exposure of a positive voice out to the market it serves. Social media is a way to converse with customers. It is not another vehicle to SPAM unwanted content.

Social Media 100

Social Media Personalization Brand Identity Branding 100

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer. Marketers of all specialties are realizing that the customer is clearly in charge.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer. Marketers of all specialties are realizing that the customer is clearly in charge.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

PureB2B

MARCH 28, 2017

In this day and age, there’s no excuse for not knowing what your customers want. 20 years later, direct marketing was used along with computer processing to target specific segments of the population through direct mail and telemarketing. Enhanced Customer Experience. Customers want information that’s useful to them.

Multi-Channel 62

Multi-Channel CAN-SPAM Telemarketing Ideal Customer Profiles 62

PureB2B

MARCH 28, 2017

In this day and age, there’s no excuse for not knowing what your customers want. 20 years later, direct marketing was used along with computer processing to target specific segments of the population through direct mail and telemarketing. Enhanced Customer Experience. Customers want information that’s useful to them.

Telemarketing 48

Telemarketing Mobile Advertising Customer Satisfaction Marketing & Strategy 48

Marketing Insider Group

JULY 8, 2010

Shortomatic is a California-based company that invites consumers to upload their own art to create customized swim shorts. Customers indicate their waist size then upload, position and size the art, choose their colors and add text for use on the waistband. Share your thoughts, post a comment.

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100

Marketing Insider Group

JULY 8, 2010

Shortomatic is a California-based company that invites consumers to upload their own art to create customized swim shorts. Customers indicate their waist size then upload, position and size the art, choose their colors and add text for use on the waistband. Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100

Marketing Insider Group

SEPTEMBER 30, 2010

Or as I say “Sales is the customer of marketing.” Next, make sure you go on a sales call but I’ll go further to state that marketers should know how to demo products and how to make that 30-second pitch on why customers should chose you and your company. The 5 objectives are: Sales is your target audience. Yes those are great tips.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100