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Using Content To Create That Zero Moment Of Truth

Marketing Insider Group

Michael Brenner: It really comes down to any company that’s trying to reach new customers. love talking to them about how content marketing, as opposed to advertising, is a way to gain more customers as opposed to spending your way to get there. Every other business, any other business no matter how big or small.

P2P 100
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Snapchat Discover Partners Are Driving Efforts to Explore Content in Non-App Spaces

Content Standard

But now, after allowing its content to be shared on websites and platforms beyond the Snapchat app, the formation of new partnerships with a network of advertisers is envisioned as a way to integrate its pictures and videos into news content from digital publishers. Moving Beyond the App. Image attribution: Isaiah McClean.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person).

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The Ultimate Guide to Nonprofit Fundraising

Hubspot

Events are a common individual and peer-to-peer (p2p) fundraising method — meaning your supporters (not volunteers) are encouraged to raise money on your behalf. If you're interested in matching gifts, consider using a tool like Double the Donation to make these programs easy to market and implement. Individual Event Donations.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Hashtags are awesome tools to increase your reach and find your target audience. LinkedIn: The In Academy with Ron Nash.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Hashtags are awesome tools to increase your reach and find your target audience. LinkedIn: The In Academy with Ron Nash.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Hashtags are awesome tools to increase your reach and find your target audience. LinkedIn: The In Academy with Ron Nash.