Sword and the Script | B2B

MAY 16, 2023

Campbell put his thoughts in a book published in 1949 titled “ The Hero with a Thousand Faces.” Perhaps most famously, George Lucas was only able to finish his screenplay for the first Star Wars movie after reading Campbell’s work.”

Storytelling 70

Storytelling B2B Marketing B2B Wikipedia 70

Parse.ly

AUGUST 1, 2019

Act like a publisher. But she doesn’t just want content marketing to fuel business growth; in thinking like a publisher, she believes it can turn a profit. If we do our job well as a publisher, we shouldn’t need to do a lot of marketing for it.” . What does it mean to think like a publisher? lunch & learn in June.

Paid Search Agency 74

Paid Search Agency Advertising Agencies Content Marketing Wikipedia 74

Conductor

JULY 14, 2022

So if you’re publishing diverse imagery, using this schema will help Google better understand the details within your image content (with attributes like skin tone, hair color, and hair texture), giving you a higher chance of being found in Google Images. Director of Customer Success. Improvements ?

Google 111

Google Lead Scoring Lead Ranking SERP 111

DiscoverOrg

JANUARY 22, 2019

If you think they may have grown quickly since that list was published, LinkedIn Premium Insights indicates 0% growth in headcount at Contently over the past two years. has at least 75,000 employees according to the United Nations Global Compact and 86,000 according to Wikipedia. Contently made Inc.’s For example, Poczta Polska S.A.

Social Media 184

Social Media Contingency Planning Media Linkedin 184

Adobe Experience Cloud Blog

JUNE 8, 2018

According to Wikipedia: “At its height, the chain had 48 locations in thirteen states. But it’s his catch-phrase that I’m interested in here—the seven-word tagline to all of his advertising: “An educated consumer is our best customer. I’d say the concept is a perfect fit for marketing today when it is all about the customer.

Marketing & Strategy 134

Marketing & Strategy Brand Identity Branding Content 134

Kevin Indig

JANUARY 31, 2023

It's unclear what data DALL-E 2 was trained on, but we know GPT-3 and Stable Diffusion were trained largely on Common Crawl, a non-profit organization that crawls billions of pages on the web and publishes them for free. In other words, the majority of input to GPT-3 and other generative AI comes from the open web.

Copyright 52

Copyright Lead Ranking Lead Scoring Work Management 52

Animalz blog

JANUARY 23, 2023

And because we think it’s an advantage, we’re incorporating it — in thoughtful, measured ways — into the work we do for ourselves and for customers also interested in experimenting. It’s certainly possible to write articles entirely with these tools using a one-shot content workflow and publish the output verbatim. Humans can.

Tools 125

Tools Content Marketing Content Work Management 125

Marketri

NOVEMBER 8, 2023

However, we’re on the brink of a new age where AI-driven search is influencing the way customers find you. Some great places to start building this trust are by having both a robust and accurate Wikipedia page and a Google Knowledge Graph. The goal of any landing page is to convert visitors into customers.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Marketing Insider Group

SEPTEMBER 13, 2012

” And still others that asked “What does it mean for brands to become publishers?” Wikipedia describes content strategy as “…the practice of planning the content creation, delivery, and governance. It has to be about your customers’ wants and needs. What is Content Strategy?

Marketing & Strategy 100

Marketing & Strategy Wikipedia Content Custom Publishing 100

Parse.ly

MAY 4, 2021

It’s easy to forget to add tags when you publish a post, or to make sure your team is using them consistently. Their taxonomy is built on Wikipedia entries. There are a few reasons Smart Tags might not be showing up: Smart Tags only appear on content published after April 1, 2021. They’re usually manual. Today, Parse.ly

Tagging 52

Tagging Classified Ads Wikipedia Content 52

Parse.ly

MAY 4, 2021

It’s easy to forget to add tags when you publish a post, or to make sure your team is using them consistently. Their taxonomy is built on Wikipedia entries. There are a few reasons Smart Tags might not be showing up: Smart Tags only appear on content published after April 1, 2021. They’re usually manual. Today, Parse.ly

Tagging 52

Tagging Classified Ads Content Wikipedia 52

Hubspot

DECEMBER 19, 2019

To gather all this information, Google officially refers to three high-quality sites to collect data: Wikipedia , Wikidata , and CIA World Factbook. Schema markup can include reviews, ratings, pricing, events, location, publish date, and various content types you might want to be described as. Make a Wikipedia and Wikidata page.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Biznology

APRIL 18, 2017

Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia. A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms. Others not so much.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Webbiquity

FEBRUARY 14, 2010

These individuals are often the “face&# of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Consider writing a Wikipedia page about yourself.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Conductor

OCTOBER 11, 2022

By understanding how these features work, determining which are most important, and learning how to benefit from them, your business can increase visibility in SERP, reach more customers, and drive more intent-driven visits to your site. Google is constantly testing new SERP features as they try to improve the customer experience.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Chris Koch

SEPTEMBER 15, 2014

English: Flag of the Iroquois Confederacy, Hiawatha Belt Français : Drapeau de la Confédération Iroquoise (Photo credit: Wikipedia). Each tribe had its own language, customs, and culture. There’s no discussion of whether what I’ve published is of good quality or could be helpful to a customer – it’s all about fear and power.

De-duplication 100

De-duplication Paid Search Agency Companies Wikipedia 100

ViewPoint

FEBRUARY 16, 2011

So the question this week is, “What if Customer Relationship Management ii had not evolved, where would we be today?” What about customer service; current customers, new prospects? As a reminder, Counterfactual Reflection considers a turning point in the past and makes assumptions as if the event had not occurred.

CRM 120

CRM Wikipedia Marketing Automation Services Marketing Management 120

Terminus

NOVEMBER 9, 2020

Here’s our CEO, Tim Kopp, chatting with Growflare’s CEO, Matt Belkin, about what this means for Terminus customers and modern B2B marketing at large. If you’re reading this you’re probably a B2B marketing or sales person and you might not be familiar with “psychographics,” so here’s the Wikipedia page. Read the press release here.

Psychographics 58

Psychographics B2B Marketing Bombora B2B 58

Outgrow

DECEMBER 20, 2022

And I was mostly just on bulletin boards and talking, and that’s how I got customers. So, we split-tested, sending customers a letter, with ideas for their next release, compared to those that we didn’t, we split-tested whether to send a crazy shock and awe package to people or just send them a book and a professional letter.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Martech Advisor

JANUARY 23, 2020

Wikipedia calls it “the practice of marketing to one or more audiences of a specific ethnicity – typically an ethnicity outside of a country's majority culture, which is sometimes called the general market.” In other words, it cannot highlight opportunities outside your existing customer base. A Quick Definition.

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

Writing on the Web

MAY 8, 2013

Here’s what Wikipedia reports: Allen’s first television experience had come in 1949 when he answered an ad for a TV announcer for professional wrestling. And he still had time to publish over 10,000 songs and win a Grammy for The Gravy Waltz (1963). He could have just as easily become a jazz pianist in an orchestra.

Content Marketing 100

Content Marketing Television marketing Wikipedia Content 100

Biznology

FEBRUARY 17, 2014

Boxing Day at Eaton Center (Photo credit: Wikipedia). Wikis: they showed the potential behind a more “social” model of authorship, and Wikipedia is still proof that the model can be very effective under ideal conditions. Most of them never enjoyed the sustained success of Wikipedia in the corporate world.

Peer-to-peer 80

Peer-to-peer Wiki Wikipedia Business 80

Moz

APRIL 23, 2020

Well, if you think about a document, any kind of piece of content that we produce, the intention is that we're going to be answering the questions that our customers want answered. Just imagine a Wikipedia article, how dense the information is in there relative to the type of content that most of us produce. Content style.

Content 69

Content Wikipedia Guidelines Google 69

Brightedge

JUNE 16, 2020

Wikipedia has a great explanation, but it’s technical. For example, you may have a page which gets a lot of traffic from Google for keywords related to “Specials” or “Clearance”, but on Black Friday you want to send customers to a special Black Friday page. Maybe you Googled “HTTP status codes” and clicked the link to this article.

Wikipedia 103

Wikipedia SEO Click Rate Google 103

B2B Marketing Traction

APRIL 5, 2013

In the end one of the men got fired from his job, the woman got fired and her company, which provides email service to customers, was subject to a denial-of-service attack in which attackers typically “ saturate the {company’s server] with external communications requests ” (Wikipedia) to block legitimate customer transactions.

Social Media 100

Social Media Media Wikipedia Conference 100

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. Internet Marketing to Attract New Customers.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Buzz Marketing for Technology

FEBRUARY 9, 2010

But think of it here as an audience that you have built by creating and publishing attractive content that engages them with your thought leaders. Prospects who have been listening to you, watching what you publish and responding to your content are already working their way up the Awareness to Consideration to Purchase cycle.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Hubspot

FEBRUARY 26, 2019

There are plenty of benefits to blogging -- it helps drive traffic to your website, it enables you to better convert that traffic into leads, it allows your business to establish authority in an industry, and it continues to help your business grow and attract new customers months and even years after publication. What is a blog post?

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

Biznology

AUGUST 9, 2013

Photo credit: Wikipedia. And there will always be a place for short-form writing, as well as longer articles and stories, whether it is published on the Internet, on paper or both. I’ve been writing pithy columns like these for a long time. But on the Internet, time is money. This is another time like that.

Tips 80

Tips Internet Marketing Wikipedia Copywriting 80

Exo B2B

MAY 16, 2018

As professionals or companies engaged in a Business-to-Business (B2B) marketing process, there is something we should ask ourselves when we publish a blog post, a case study, or a white paper. How do we make sure that what we publish doesn’t just look authentic but, actually is? Publish content on a regular basis.

B2B Marketing 40

B2B Marketing Content Marketing Advertising Agencies Paid Search Agency 40

Hubspot

MARCH 26, 2018

HubSpot customers also have access to the Page Performance App, Sources Report, and the Keyword App. This broken-link checker makes it easy for a publisher or editor to make corrections before a page is live. Think about a site like Wikipedia, for example.

SEO 101

SEO Tools Domain Wikipedia 101

Biznology

NOVEMBER 27, 2013

(Photo credit: Wikipedia). The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists. A “prospectability” score custom-modeled by OneSource to match target accounts with specific sales efforts.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Marketing Insider Group

MARCH 25, 2013

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. But increasingly, Google rates the best content as non-commercial and that moves companies down in favor of sites like Wikipedia and in some cases, some of Google’s own content.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Content Marketing Institute

MARCH 2, 2018

A Wikipedia entry offers two slightly different definitions in its first two sentences. This usage is much closer, as it’s tied to publishing (think “table of ”). If marketing and PR practices converge through content (read: helpful information), why can’t sales and marketing , customer service and marketing, and so on and so on.

Content 110

Content PR Wikipedia Click Rate 110

Tony Zambito

NOVEMBER 10, 2011

Image via Wikipedia.   This has led to a crying game in the corporate halls bewailing the need for publishers and journalists to come in and help.    This has led to a crying game in the corporate halls bewailing the need for publishers and journalists to come in and help.    The Future. .   

Trends 100

Trends Content Wikipedia Custom Publishing 100

Biznology

JULY 5, 2012

Photo credit: Wikipedia. Let’s look at how marketers get value out of this approach to finding new customers. . This highly popular technique was pioneered by trade publishers looking for ways to extend the value of their customer access. You might call this “pay per new customer.” What a treasure trove!

B to B 80

B to B Marketing Prospects Advertising Agencies Work Management 80

Buffer

JULY 29, 2019

This way, you can run a MetaTags check on all your content before it’s published in order to ensure that it will be shared just the way you want. Their sentiment score was 92% positive, and they have some really influential sites talking about them — including Wikipedia. GradeMyAds. Moz’s One Metric.

Social Media 72

Social Media Social Marketing Media Dwell 72