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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). But the reality is, your blog is probably a lot more broad than you think.

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Websites Get Traffic From 16% Fewer Keywords After Google's SSL Change [New Data]

Hubspot

The Impact of Google's SSL Change on Keyword Diversity. In addition to our published research last week, we did an additional survey of HubSpot customers and analyzed our own website's data to look at the number of traffic-producing keywords they received before and after this change.

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Quick Wins to Help Your School's Website Convert Better

Hubspot

Attract: Work those Keywords. Improving your keyword optimization is a time and cost-efficient way to improve the content on your site. And, use an updated keyword strategy to grow organic traffic, and steer visitors to the right part of your site from the start. You should also take a look at your current keyword traffic.

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35 Content Marketing Tools To Drive Your Content Marketing Success

Marketing Insider Group

Here I have listed some of my favorite content marketing tools to help you assess your current ranking on the important keywords your potential buyers are using, which keywords you should be using, and which topics are resonating for your audience around those keywords. Analytics, Keyword Discovery & SEO.

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How Do I Create a Content Plan? Three Sample Scenarios for Success

ClearVoice

A content strategy doesn’t include your article topics, the dates when your posts ought to be published, etc. Below are three sample content strategy examples. Build backlinks through guest posting to increase rankings for the keyword “self-service last-mile deliveries” and boost organic traffic by 90%.

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How Do I Create a Content Plan? Three Sample Scenarios for Success

ClearVoice

Everyone on your marketing team — in-house and outsourced — should have access to your content plan, content strategy and customer journey so they can see how these key documents work together to form your overall content marketing initiative. Have you examined your current competitors and their keywording? Lead generation.

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Generative AI-Powered Search Engines: What Brand Marketers Need to Know

Content Standard

And instead of bidding on keywords, will there be a shift to bidding on exact queries or AI prompts? Generative AI could even be used in marketing campaigns to create custom ads tailored specifically for each user’s needs or wants without requiring manual input from marketers themselves.