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Women’s History Month: 12 Influential Women in Content Marketing You Need to Know

ClearVoice

She also provides insight on creating online courses and selling those courses with help from webinars. Finally, she creates and hosts a podcast, ‘Online Marketing Made Easy.’ Cristina Jones , chief marketing and engagement officer, Salesforce.org. Mari Smith , entrepreneur.

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Content Marketing Biases: Your Attitude Is Showing

Writing on the Web

How biased are you about peoples’ faces, ages, skin tone, body size, ethic origins? You need to know how your customers and clients see your biases showing up. Your biases are reflected in everything you do, including your content marketing. The published scientific evidence is rapidly accumulating.

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Do Digital PR and Link Building Go Hand in Hand?

Marketing Insider Group

Brand Visibility and Authority Digital PR raises your profile, making your site more attractive to reputable publishers who are more willing to link to a well-regarded source. This can significantly boost customer trust in your brand. Image Source: Superlinks Ethical Practices Avoid Black-Hat Techniques: Stick to ethical SEO practices.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. Both are wake-up calls for marketers, and make the case that separating marketing from day-to-day customer experiences is an impossibility. A tall order, to be certain.

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StartupNation Blog " Blog Archive " Learn how to draw out your vision

Buzz Marketing for Technology

Mail (will not be published) (required). The Keyboard’s less than 200 years old, our hands have been using pens and pencils in one form or another a hell of a lot longer. Leave a Comment. Name (required).

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B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. This is our second joint endeavor on this topic. Want to hear more?

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Open Research: A Framework for Social Analytics

Online Marketing Institute

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key.