Exo B2B

JUNE 26, 2023

It speaks to your customers, guides them through the buying cycle, or customer journey, and acts as a powerful SEO magnet. Let me start by quoting a Gartner study on the power of content in the customer journey. Your website, product information, blog posts and presentations can always be improved.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

nDash

NOVEMBER 23, 2020

I write informative articles infused with personality and a touch of humour, creating a personal connection between company and customer. After 10 years writing in the insurance and healthcare industries, where I collaborated with several global brands, I now freelance with clients who wish to reach their customers on a human level.

Marketing Budget 52

Marketing Budget Advertising Agencies Content Marketing Copywriting 52

Marketing Insider Group

MARCH 5, 2014

Almost 2 years ago, Gartner’s Craig Roth brought up the idea of Big Content. Our customers will read and consume long form content as long as it meets the 2 needs of ALL content: is it interesting (storytelling) and does it meet a need (inform, educate or entertain).

Content 100

Content Gartner Barriers Paid Search Agency 100

Valasys

JANUARY 17, 2020

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. Effective marketing is difficult to get right.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Marketing Insider Group

JUNE 24, 2020

There are currently over 10,000 private SaaS companies, and the average startup spends 92% of its first-year revenue on customer acquisition. Content and brand storytelling is a great way to get exposure for your new SaaS business. Zendesk solves the problem of customer support tickets being lost or taking too long to resolve.

Work Management 261

Work Management Marketing Management Brand Identity Branding 261

Hubspot

FEBRUARY 24, 2015

Today’s CMOs will also “step forward and take responsibility for turning the enterprise toward the customer, evolving their role into the engine that fuels customer-centric company growth,” according to Forrester Research. 2) Be Customer-Centric. 3) Be a Storyteller and a Storymaker. 3) Be a Storyteller and a Storymaker.

CMO 28

CMO Multi-Channel Forrester Enterprise Management 28

SnapApp

DECEMBER 5, 2016

That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017. It can be difficult to pack much educational punch in pieces that are shorter than 500 words. Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48