Remove Custom Publishing Remove Education Remove Gartner Remove Information

Trending Sources

Good, No, GREAT Things Come in Threes: Build a Winning Trio for Customer Success

Act-On

Integrate those two and you are moving in the right direction, but add the customer success team into the mix too, and you’ve unleashed the ability to unify communication and engagement across all phases of the customer lifecycle, creating a winning team trifecta. The goal: Build meaningful, mutually beneficial, trusted, lasting relationships with customers. The Big Take-Away.

New Gartner Report Examines Why Predictive Intelligence Is a Must Have for B2B Marketers

6sense

“When Gartner first wrote about predictive lead scoring in August 2014, the practice was still in its early stages.” In their March Tech Go-to-Market report, Gartner notes that “predictive lead scoring is now a “must have” for B2B technology marketing leaders with high volumes of leads from inbound channels and events.” We believe this change in analysis is driven by widespread adoption and planned future investment in predictive intelligence. The Birth of the Educated Buyer. Industry magazines and continued professional education is no longer just for doctors and lawyers.

MQL 24

White Papers are Not Dead. They’re on Life Support.

Marketing Craftmanship

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. White paper sponsors sought to educate, inform, raise comfort levels and eventually initiate sales conversations with prospective customers. Executive Review?

Paper 62

Thought leadership is still dead; long live idea marketing

Chris Koch

This week, Gartner proved why we need to make the change. Proclaiming that thought leadership isn’t just for consulting firms anymore, Gartner said in this press release that thought leadership has emerged as an “organized discipline.”. Then Gartner did what it always does; it coined an acronym: TLM, or Thought Leadership Marketing. Gartner has a peculiar habit of trying to lay an intellectual claim through acronyms—perhaps it’s the firm’s heritage in IT. Now, I don’t mean to single out Gartner here. What are customers’ areas of interest? Yikes.

10 Innovative Marketing Events Happening in 2015

It's All About Revenue

As the industry continues to evolve strategically and technologically, it’s critical for marketers to educate themselves on the tools and topics necessary for adaptation. The agenda will explore topics including the marketer’s data strategy, tips for digital publishing, and a sure-to-be-interesting panel discussion about integrated marketing technology, with speakers from Adobe, Salesforce, and Oracle Marketing Clouds. 2. Gartner Digital Marketing Conference : May 5-7 at Manchester Grand Hyatt in San Diego, CA. Get your bags and expense reporting ready! 1.

The Power of Testimonial Marketing

ReadyPulse

They only want the information necessary to make an educated decision for themselves. Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Simple, through content marketing.

6 Essential Skills Every CMO Should Have in 2015

Hubspot

Today’s CMOs will also “step forward and take responsibility for turning the enterprise toward the customer, evolving their role into the engine that fuels customer-centric company growth,” according to Forrester Research. It’s now a real-time currency used to shape the design and delivery of your product. 2) Be Customer-Centric. Data is no longer used to describe past events.

CMO 35

B2B Companies are Really Content Companies, But is Content.

Tom Pisello

Tuesday, October 05, 2010 B2B Companies are Really Content Companies, But is Content Publishing Enough? With the Internet, B2B buyers have access to more information than ever. Publish or perish" is the defining tag-line driving many new B2B marketing strategies. Todays buyers have more sources of information than ever including traditional, on-line and social media sources.

B2B 3

7 Reasons Most Enterprise Websites Fall Short

Hubspot

According to a 2013 study by Gartner , total spend on “digital marketing” by large companies is now over $500B annually [Tweet This Stat]. American statistician and professor Edward Tufte once said, “Clutter and confusion are failures of design, not attributes of information.". What makes a website truly great? Is it a beautiful, award-winning design? What gives?

Reduce, Reuse & Recycle: How to Use Business Byproducts to Create Growth Opportunities

Hubspot

These days, we work in an era of “big data ”, where an unfathomable amount of information is collected, stored, and exchanged. If your business has access to a large database of information, consider what you can do to leverage this insight to help others. The digital landscape offers more channels than ever to publish and distribute your content. What's the Sawdust Principle?

Big Data is Buzzing, But Small Data Packs a Punch [Q&A]

Sales Intelligence View

Traditionally, customer data wasn’t centralized and each organization had a different view into their customers and prospects. For the unfamiliar, small data implies data sets that can inform daily business decisions and are appropriate for end-user consumption. You recently published an insightful article called “ Your Small Data Just Sucks.” But it is now.

Buzz 42

Grow Your Wiki

Buzz Marketing for Technology

customers. Gartner. information management. information security. Publishing 2.0. using wiki in education. The first post is published, so have a read and let me know your thoughts! Organise, streamline, inform, involve; 2. help organizations solve problems like email overload, poor meetings, and information silos. About. Services.

Wiki 23

ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Connect the Docs

One of the many goals of B2B marketing is to continuously forge better customer relationship. We have invited B2B Experts to shed light on the following question: " What is your one tip on how B2B marketers should forge customer relationships by providing compelling content? Get Customers. Get Customers. Become an industry leader through education. Blogs.

Tom Pisello: The ROI Guy: Basic Content Marketing Trumps Social.

Tom Pisello

“Not only will you be perceived as an influential authority but you will gain credibility and trust without having to convince people to buy your product.&# Too often, product focused markets deluge customers with solution information without asking prospects what they “think they want&# that can solve their problems and as a result, the prospect connection is not made.

Doug Johnson Website --Skills for the Knowledge Worker

Buzz Marketing for Technology

Special note from Linworth Publishing : If you say you “saw it on my website, you will receive a $5 discount on any of my books. The conventional wisdom has been that in order to be a productive worker in the post-industrial economy one needed an educated mind rather than a strong back for work that would be done stitting at desk, not standing on the factory floor. Doug Johnson.

Tom Pisello: The ROI Guy: Alinean Launches Interactive White Papers

Tom Pisello

Wednesday, October 13, 2010 Alinean Launches Interactive White Papers Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

ROI 1

Tom Pisello: The ROI Guy: The End of Marketing as We Know It.

Tom Pisello

As a result, buyers now suffer from Information Overload. Making the information overload issue worse, two economic downturns in the past decade have made these inundated buyers more frugal than ever. According to MarketingSherpa and KnowledgeStorm surveys, when content is customized, buyers indicate that the content is much more effective at converting prospects into buyers.

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision.

Content Marketing Madness: The Battle for Content Supremacy--Vote Now!

SnapApp

One Page Overview : A concise summary of key offerings or information. Guide : An in depth collection of valuable information and best practices. Informative Video : Specific, helpful, how-tos, or even product demos, informative videos wrap up what people want to know into something people can easily watch and absorb. When Apple hypes up the launch of a new product, then walks viewers through the features and benefits it's exemplifying what can be done with informative video.  . March Madness is hitting SnapApp. In this case, however, none of that matters.

Tailwinds for Marketing Automation Software - Insight from CRM.

Tom Pisello

We have written about some of these challenges for marketers, in the blog post "The End of Marketing as We Know It", and how the next decade in marketing will be defined by: Buyers suffering from information overload - with more channels than ever to connect with buyers, and lower cost channels making outreach easier, marketers have been inundating prospects with more marketing messages than ever.

Reviewing Our 2010 B2B Social Media Predictions

Social Media B2B

The first steps of this occurred, which are the education and awareness of the benefits of social media to a sales force, and a big part of that is through the growing online conversation about sales 2.0 Spending is definitely increasing around areas that bring customers to online destinations, including social media. Social Media Publishing Gets More Multi-Media. More B2B communicators became aware of the importance of real-time information and the required response using social media and other outlets. Sales Staff Get Social Media Savvy. and social CRM. 2.

B2B 3

Interactive Widget Crowned Champion in the Content Marketing Madness Battle for Content Supremacy!

SnapApp

Then, in a battle of opposites in round two, interactive widget blew out slide deck and advanced to round three where they were set to face what would prove to be their toughest opponent yet – informative video. Informative video had just beat out the content wild card in a tightly contested matchup and was going into the semi-final battle with a full head of steam. One Page Overview:  A concise summary of key offerings or information. Guide:  An in depth collection of valuable information and best practices. Check out some of his best slides  here.  .

Content Marketing Madness: The Bracketed Battle for Content Supremacy

SnapApp

One Page Overview : A concise summary of key offerings or information. Guide : An in depth collection of valuable information and best practices. Informative Video : Specific, helpful, how-tos, or even product demos, informative videos wrap up what people want to know into something people can easily watch and absorb. When Apple hypes up the launch of a new product, then walks viewers through the features and benefits it's exemplifying what can be done with informative video.  . In this case, however, none of that matters. Content loading.

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

prompts us to "open up our kimonos" in terms of how we produce, publish, and syndicate content. Given that content is king, today's marketers must think like publishers and produce compelling, thought-provoking content. David boiled eBook best practices down to three things: make it easy to read, make it informative, and make it educational. Web 2.0 My boss, C.

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

prompts us to "open up our kimonos" in terms of how we produce, publish, and syndicate content. Given that content is king, today's marketers must think like publishers and produce compelling, thought-provoking content. David boiled eBook best practices down to three things: make it easy to read, make it informative, and make it educational. Web 2.0 My boss, C.

B2B 2

ClickInsights: How can B2B marketers use content effectively for demand generation?

Connect the Docs

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Get Customers. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Each content resource you develop should be aimed at educating both them and you.

Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

Diagnostic Example: Microsoft Infrastructure Optimization Assessment Microsoft wanted to provide analysis and roadmap advice to help get more C-level engagements, engage earlier in the sales cycle, and shift customer perceptions from tactical product provider to strategic partner. Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base.

ROI 1

ClickInsights: How to make marketing messages memorable?

Connect the Docs

Get Customers. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. They don’t explain or educate. Think quickly. Blogs. Books.

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Connect the Docs

Get Customers. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Many marketers focus on conversion rates of specific phrases or banners and are ignoring other valuable information. Website/Blog traffic and customer engagement are two important ROI measurements.

ROI 2