prompts us to "open up our kimonos" in terms of how we produce, publish, and syndicate content. Given that content is king, today's marketers must think like publishers and produce compelling, thought-provoking content. David boiled eBook best practices down to three things: make it easy to read, make it informative, and make it educational. We decided to publish an eBook since no one in the industry is doing it. The result was 7 Things Every CEO Should Know about Information Security. To date, we've published only white papers. Web 2.0 MORE >>

prompts us to "open up our kimonos" in terms of how we produce, publish, and syndicate content. Given that content is king, today's marketers must think like publishers and produce compelling, thought-provoking content. David boiled eBook best practices down to three things: make it easy to read, make it informative, and make it educational. We decided to publish an eBook since no one in the industry is doing it. The result was 7 Things Every CEO Should Know about Information Security. To date, we've published only white papers. Web 2.0 MORE >>

We have written about some of these challenges for marketers, in the blog post "The End of Marketing as We Know It", and how the next decade in marketing will be defined by: Buyers suffering from information overload - with more channels than ever to connect with buyers, and lower cost channels making outreach easier, marketers have been inundating prospects with more marketing messages than ever. With more information available, and growing skepticism in vendors, buyers have taken control of the purchasing cycle. Frugalnomics in Full Effect: Forrester and Gartner. MORE >>

As a result, buyers now suffer from Information Overload. Making the information overload issue worse, two economic downturns in the past decade have made these inundated buyers more frugal than ever. With ready access to an unprecedented wealth of on-line information, and skepticism toward vendors as a result of direct marketing overload, buyers have revolted and taken the buying cycle into their own hands. Not only is it important to provide the right content to create a dialogue with overloaded and frugal buyers, but to present the right information at the right time. MORE >>

Get Customers. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. They don’t explain or educate. Then we can share more information. Does you message get prospects and customers to respond? ClickInsights: How B2B marketers should forge customer relationships by providing compelling content? Blogs. MORE >>