Webbiquity
MAY 30, 2023
However, the outlook varies considerably by industry and company size. Midsized companies (those with 500 to 5,000 employees) are most likely to cut spending. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. , 2023 looks like a tough year for marketing budgets.
Sprout Social
SEPTEMBER 12, 2022
When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. If you don’t have the resources to grow or train a social team, an agency is a must. What do social media management services include?
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Sprout Social
FEBRUARY 11, 2021
It’s that time of year when I have the privilege of announcing our Agency Partner Program Value Award Winners. At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. SproutPartner MVP.
Liveintent
MARCH 30, 2022
Advertisers are on the hunt for their target customer and use various marketing strategies to reach and drive customers down the funnel from awareness to purchase. The best way to power those marketing strategies is with knowledge of your target customers’ interests and behaviors.
Inbox Insight
MAY 24, 2022
Affiliate – an advertising model where businesses reward third-party publishers (affiliates) for traffic or leads to their products or services as a result of the affiliate’s own marketing efforts. Bidding – in paid search, marketers bid the maximum amount of money they are willing to pay for each click on their ads.
Contently
MAY 23, 2018
For Cardinal Health, a global healthcare services and products company that ranks among the top 25 of the Fortune 500, rethinking its content distribution model helped elevate its content marketing program to the next level. In early 2017, Cardinal Health’s Essential Insights team had a standard publishing process.
ClickZ
JULY 18, 2019
The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). The survey found that the top priority for marketers this year is in increasing brand awareness, followed by enhancing customer experience.
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