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Video Marketing Statistics: What You Must Know for 2023

Optinmonster

Let’s look at some key video marketing statistics from the research and analyze them for actionable takeaways. The overall integration of video for internal processes and customer engagement is heartening to observe. 91% say video marketing has helped them increase traffic.

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How to Humanize Your Brand with Authentic Content

Marketing Insider Group

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Quick Takeaways: To give your audience a customized experience, give your content a human face. Use customer personas to tailor your content to every segment in your audience.

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2018’s Content Metric of the Year: Time

Contently

As marketers and publishers become more sophisticated, companies have looked beyond the click for something more meaningful. Brands and publishers don’t just want you to go to a page, they want you to stay on site and remain there. A lower aggregate number, but with a better balance of traffic. Time is money.

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

to share stories about your customers, and to inspire marketing-specific actions (things like demos, trials, subscriptions, and more). Known as dwell time, this is an important Google ranking factor, according to Backlinko. Simply put, the numbers tell a compelling story. But you don’t have to take their word for it.

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The State of Video Marketing in 2018 [New Data]

Hubspot

Here at Wyzowl , we've just published the results of our fourth annual State of Video Marketing Survey, and the numbers suggest this is set to be another big year for video -- among both marketers and consumers. These statistics were gathered by surveying 570 unique respondents in December 2017. 76% say it helped them increase traffic.

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24 Expert SEO Tips & Advice to Boost Your Traffic in 2024

Optinmonster

But if you get it right, you can reap the benefits of increased traffic, which leads to more conversions, improves lead generation , and boosts sales. And every business wants more traffic, leads and sales , right? These are great SEO tips and tactics for building big traffic in 2024. Now give those articles an overhaul.

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Marketing in a New World (Part 1 of 5)

Bluetext

Bluetext has published a 5 part blog series to help you think about and pressure test is your website the best it can be. Additionally, over 50% of website traffic comes from mobile , and over 66 million American adults now own a smart speaker with digital assistant capabilities. Over 50% of all website traffic comes from mobile.