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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

Small businesses don’t need a huge budget to drive growth. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. That’s why content marketing should be a tenet of your growth marketing strategies. Content marketing drives many benefits for your brand.

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Outsourcing Lead Generation: How to Calculate Lead Generation Outsourcing Costs?

Unbound B2B

Quick Summary: Outsourcing Lead Generation means hiring an external company to help you generate business leads. The cost-per-lead acquisition is different for every business based on size and market competition. Outsourcing lead generation services can save you time and money.

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Building The World’s Best Firmographic Data Foundation

Zoominfo

But that’s not the case for small businesses, or for behind-the-scenes data like the ownership and operational structures of global companies. That’s because businesses change faster today than almost any other time in history — people change positions, companies expand and grow, new businesses start and others close.

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B2B Lead Generation Blog: The Lead Generation Advantage for Small Businesses

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I tend to agree.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. 2. Duct Tape Marketing.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. If you’re on the hunt for new marketing resources, look no further. This channel is a must-watch for anyone interested in stepping up their marketing game.

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How to Calculate the ROI of Email Marketing

Optinmonster

This kind of revenue attribution is harder to do with social media, blogging, or other types of content marketing. Email marketing ROI is highest because it’s a direct way to reach your customers and build brand awareness. According to Litmus , the average ROI of email marketing is a whopping $36 for every $1 spent.

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