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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

Small businesses don’t need a huge budget to drive growth. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. That’s why content marketing should be a tenet of your growth marketing strategies. Content marketing drives many benefits for your brand.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Social proof offers several benefits for both small to midsized businesses (SMBs) and large enterprises. Affiliate sales support independent publishing.

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Building The World’s Best Firmographic Data Foundation

Zoominfo

But that’s not the case for small businesses, or for behind-the-scenes data like the ownership and operational structures of global companies. That’s because businesses change faster today than almost any other time in history — people change positions, companies expand and grow, new businesses start and others close.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. 2. Duct Tape Marketing.

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B2B Lead Generation Blog: The Lead Generation Advantage for Small Businesses

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Marketing Spend Shifting to Below-the-line | Main | Podcasts vs. Webinars which is better? I tend to agree. I tend to agree.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. If you’re on the hunt for new marketing resources, look no further. This channel is a must-watch for anyone interested in stepping up their marketing game.

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How to Calculate the ROI of Email Marketing

Optinmonster

This kind of revenue attribution is harder to do with social media, blogging, or other types of content marketing. Email marketing ROI is highest because it’s a direct way to reach your customers and build brand awareness. According to Litmus , the average ROI of email marketing is a whopping $36 for every $1 spent.

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