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How Brands Are Using Influencer Marketing to Improve Their SEO

Scoop.it

While these backlinks help improve your visibility on the search engine results page (SERP), another SEO-related area it’ll help you with is increasing your website’s domain rating (DR). In that context, Google has an algorithm that recommends using the Experience, Expertise, Authority, and Trustworthiness (EEAT) methodology.

SEO 85
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The Surround Sound Series: How We Built a Bespoke SERP Tracker and Measured the Results of Our New Content Program (Part 3 of 3)

Hubspot

So if you’re looking to use surround sound in 2021, the two of us (that’s Irina Nica and Alex Birkett ) thought we’d end this short series with a handful of resources: the formula HubSpot uses to measure progress, our proprietary surround sound tracker (aka the SERP Tracker), and a sample of results to hopefully inspire your own endeavor.

SERP 81
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Gain Organic Traffic From Social Media Conversations

Conductor

The problem modern SEOs face today is one of falling organic traffic, as the amount of organic traffic that Google sends to other sites has declined nearly 15% between 2016 and 2019. Curating these conversations is really only a possibility with a neural network of, let’s say, smart speakers. But speaking to humans is hard.

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Google Algorithm Updates in 2018: Every Change You Should Know

RebelMouse

It seems like a new Google update or algorithm shift is being detected every day, and we don't expect busy marketers to scour the internet looking for every last one. To avoid compromising reach and visibility on Google, it's important to understand the platform's ongoing updates and how you can incorporate them into your search strategy.

Google 59
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What Makes a Piece of Content Valuable

Scoop.it

If you curate and syndicate content on your social media accounts, you can generate social traffic. Curation and Distribution. If you’re interested in building your reputation on social media, or establishing your authority before circulating your own content, you can curate the content of other creators.

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What's the Better Investment—Paid Search or SEO?

SmartBug Media

Paid search offers marketers the ability to seek out their intended audience, driving highly curated site traffic from visitors who align with the targeted personas. Want to increase your SERP presence on branded searches? Another factor in your site’s ability to rank is the number and quality of external links to your domain.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

The format, look & feel of the pieces of content on the landing pages and on other pages driving website conversions such as “Thank You” page should be given special importance along with the format of text & the color section on the home-page or the primary domain of the website. Bringing It All Together.