Marketing Insider Group

FEBRUARY 5, 2024

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. Hive) The average click-to-open rate for all industries is 14.1%.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Hubspot

JANUARY 18, 2012

26) Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts. 27) Lead nurturing emails generate an 8% CTR compared to general email sends, which generate just a 3% CTR. Were you surprised by any of these statistics? (Source: Gartner Research) Tweet This Stat.

Lead Nurturing 28

Lead Nurturing Stats Top of Funnel Sales Qualified Leads 28

Envy

MARCH 9, 2022

Example #3: Different CTAs, for example, can have a huge effect on response rate, like in the two ads we experimented with below, one with the CTA “Download” and the other “Sign up”. When doing an A/B test you would aim for a high statistical significance in your difference before drawing concrete conclusions.

ROAS 126

ROAS Cost per Lead Paid Search Agency Cost Per Click 126

Single Grain

SEPTEMBER 13, 2019

Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. Let’s take a look at some video marketing statistics that will make you rethink your marketing strategy.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Outgrow

OCTOBER 6, 2022

Personalization statistics have shown how ROIs are impacted by the use of personalized marketing strategies. Lack of personalized content generates 83% lower response rates in an average marketing campaign. MUST READ: Experiencing low CTR for your email campaigns? MUST READ: Experiencing low CTR for your email campaigns?

Personalization 52

Personalization Outgrow Interactive Marketing Lead Scoring 52

Unbounce

AUGUST 6, 2021

Something like a gift card, small cash reward, or donation has been known to increase response rates by up to 50%. It also helps to add statistics that complement your value prop throughout your copy and use social proof to show the benefits of your product. Are you naming your customer demographic in the copy?

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

SocialPilot

JANUARY 16, 2024

Or perhaps you’re wondering which platform has the highest brand engagement rate? Welcome to the ultimate list of 200+ social media statistics that’ll make your jaw drop. In Q2 2023, the CTR for social media advertising stood at 1.36% , a jump from 1.2% If your curiosity is tingling, you’re in the right place.

Social Media 116

Social Media Statistics Media Cost Per Thousand 116

Directive Agency

FEBRUARY 7, 2019

Putting statistics in the ad image, as well as starting the description with a direct question to the visitor are two tactics that we have seen perform well in LinkedIn. If your audience is too small, you run the risk of not having enough people to engage with your ad, which will lower CTR and increase your cost/click.

Paid Content 53

Paid Content Cost Linkedin Top of Funnel 53

Vidyard

FEBRUARY 2, 2021

Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.3.1 Video Analytics Statistics 2.5.1 Online Video Statistics 2.7 Mobile Video Statistics 2.8 Video Email Statistics 2.9 Video SEO Statistics 2.10

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Convert

APRIL 12, 2022

The best versions in a test are not chosen based on statistical validity allowing you to get a glimpse of your revenue potential. A/B testing allows you to truly listen to your audience by collecting data of the changes on conversion rate, cart abandonment, average order value (AOV), revenue, and profit. Statistical Significance.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

The best versions in a test are not chosen based on statistical validity allowing you to get a glimpse of your revenue potential. A/B testing allows you to truly listen to your audience by collecting data of the changes on conversion rate, cart abandonment, average order value (AOV), revenue, and profit. Statistical Significance.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52