SmartBrief - Marketing

MARCH 10, 2024

Maximize email newsletter performance With the benefits of A/B testing and segmentation, response rates should be optimized. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates. Email hygiene is essential to ensure your email newsletter response rates are optimal.

Newsletter 111

Newsletter Practices Analytics Optimization 111

Exo B2B

APRIL 29, 2021

Emails have the best ROI as a digital marketing channel, and B2B emails have a 47% higher click-through rate or CTR compared to B2C emails. The length of the text is an important factor in determining the CTR of marketing emails. Source : LYFE marketing (blog). ” 5.

Email Marketing 52

Email Marketing B2B Marketing Practices Tips 52

Hubspot

DECEMBER 15, 2011

Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts. The sample we analyzed included 1,212 companies using general email marketing and 1,241 companies using lead nurturing. In fact, lead nurturing emails generated an 8% CTR compared to general email sends, which generated just a 3% CTR.

Blast Campaigns 28

Blast Campaigns Lead Nurturing Sales Qualified Leads CTR 28

Envy

MARCH 9, 2022

Example #3: Different CTAs, for example, can have a huge effect on response rate, like in the two ads we experimented with below, one with the CTA “Download” and the other “Sign up”. Keep in mind that a minimum sample size is required for the test to be effective. Decide on a budget and duration for the A/B test.

ROAS 126

ROAS Cost per Lead Paid Search Agency Cost Per Click 126

Convert

APRIL 12, 2022

I had heard from a friend that by switching the color of his on-page buttons he had increased his response rates by 16% (relative to the number of clicks he was getting previously). The red button yielded an 8% higher response rate, while the orange button gave us 14% better results in terms of relative clicks.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

I had heard from a friend that by switching the color of his on-page buttons he had increased his response rates by 16% (relative to the number of clicks he was getting previously). The red button yielded an 8% higher response rate, while the orange button gave us 14% better results in terms of relative clicks.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Vidyard

FEBRUARY 2, 2021

Igloo Software Boosted Email CTR 189% Using Video Emails 1. Sample Research Questions 3.2 Total Video Click-Through Rate (CTR) 3.4 Link Click-Through Rate (Link CTR) 4. Establish Who’s Responsible for Video Creation 1.6.1 Sample Video Production Timeline 1.8 10 Video in Email Best Practices 8.1

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65