The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)
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APRIL 12, 2022
Your marketing attribution sucks Tools can’t give you any usable data and your team can’t attribute revenue to specific changes. But it hinders A/B testing tools from performing optimally. Your equation is missing retention Chasing cold traffic is a bad business move. That’s it. The result?
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