SmartBrief - Marketing

MARCH 10, 2024

There are a host of elements that can be personalized via segmentation to maximize opens, reads and clicks. Maximize email newsletter performance With the benefits of A/B testing and segmentation, response rates should be optimized. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates.

Newsletter 117

Newsletter Practices Analytics Optimization 117

Exo B2B

APRIL 29, 2021

Emails have the best ROI as a digital marketing channel, and B2B emails have a 47% higher click-through rate or CTR compared to B2C emails. Effective customization helps you improve your click rates. The length of the text is an important factor in determining the CTR of marketing emails. ” 5.

Email Marketing 52

Email Marketing B2B Marketing Practices Tips 52

Hubspot

DECEMBER 15, 2011

Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts. The sample we analyzed included 1,212 companies using general email marketing and 1,241 companies using lead nurturing. In fact, lead nurturing emails generated an 8% CTR compared to general email sends, which generated just a 3% CTR.

Blast Campaigns 28

Blast Campaigns Lead Nurturing Sales Qualified Leads CTR 28

Envy

MARCH 9, 2022

LinkedIn's lead conversion rates are three times higher than other major ad platforms, so with over 800 million members comprised mostly of professionals and business decision makers – running B2B campaigns on LinkedIn should technically be a guaranteed lead-bonanza. all of which might influence your ad’s conversion rate. Well, maybe.

ROAS 126

ROAS Cost per Lead Paid Search Agency Cost Per Click 126

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. Here’s why OLIPOP , a DTC soda alternative company, stands by A/B testing: A/B testing improves content engagement, reduces bounce rates, increases your conversion rate, and minimizes risk, all while providing data that’s easy to analyze.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. Here’s why OLIPOP , a DTC soda alternative company, stands by A/B testing: A/B testing improves content engagement, reduces bounce rates, increases your conversion rate, and minimizes risk, all while providing data that’s easy to analyze.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Vidyard

FEBRUARY 2, 2021

Video Benchmarks for Engagement Rates 3.1.1 Igloo Software Boosted Email CTR 189% Using Video Emails 1. Sample Research Questions 3.2 Total Video Click-Through Rate (CTR) 3.4 Link Click-Through Rate (Link CTR) 4. Establish Who’s Responsible for Video Creation 1.6.1 Summarize 3.2.5

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65