Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Aim for Position Zero.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

flux.la

FEBRUARY 1, 2020

I’m also including Youtube videos from many SEO experts that explain each concept in depth. The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs. How does RankBrain work?

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Single Grain

SEPTEMBER 13, 2019

80% of marketers say video has increased dwell time on their website. Landing pages with video are 53% more likely to rank on page one of the SERPs. A website is 53x more likely to reach the front page of Google SERPs if it includes video. If you aren't using YouTube yet, we'd like to welcome you to 2019.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Single Grain

FEBRUARY 15, 2022

Step 4: Embed a YouTube Video Where Appropriate . Having a video embedded in a blog post increases dwell time, so we chose a relevant video from Mailshake’s , Time Doctor's and Moosend's YouTube channels. ClickFlow pulls this data directly from Google’s SERPs, so adding them to your blog post increases searcher intent.

Traffic 98

Traffic Organization CTR Cold Calling 98

Moz

OCTOBER 21, 2019

Posted by SamuelMangialavori It's undeniable that the SERPs have changed considerably in the last year or so. For many of the clients I've worked with, PAAs have really had an impact on their SERPs. If you are anything like me, you might be asking yourself the same questions: How important are these SERP features?

SERP 10

SERP Trigger Marketing Keywords FAQ 10

Single Grain

NOVEMBER 28, 2023

Google is getting so good at anticipating users’ intent that it’s now fashioning tailored SERPs with information connected to the user query. Many social media platforms (like TikTok, Instagram Reels, and YouTube Shorts) are prioritizing short-form video content via algorithms that favor these formats.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126