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The marketer’s guide to reporting on social video engagement

Sprout Social

Click-through rate (CTR) is the number of times users clicked in your post as a percentage of impressions during its lifetime—especially important if your goal is to boost conversions or leads. Cut out the manual calculation that goes into CTR. Stand-out YouTube video metrics. Playlist: can link to a public YouTube playlist.

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Ok Google, How Do We Stay Friends in 2020?

Martech Advisor

Featured snippets enable users to get a gist of the required information on the go without clicking on a link, but this has impacted the click-through rate (CTR) of websites' organic results. Ranking for featured snippets is highly competitive, but it is one of the most effective ways to boost search CTR. Aim for Position Zero.

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How to Do SEO in 2020 [Full Guide]

flux.la

I’m also including Youtube videos from many SEO experts that explain each concept in depth. It looks specifically on user experience signals (UX signals), which includes: Organic Click-Through-Rate Dwell Time (Time-on-site) Domain Authority Bounce Rate Pogo-sticking (when people quickly leaves a web page and return back to the SERPs).

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Just the Stats: Why Should You Leverage Video Marketing

Single Grain

80% of marketers say video has increased dwell time on their website. If you aren't using YouTube yet, we'd like to welcome you to 2019. YouTube is fast becoming as saturated just as Google already is, so get started now: More videos are uploaded to YouTube in one month than the 3 major U.S. Is it on LinkedIn?

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We Refreshed 15 Posts on 3 SaaS Blogs – And Increased Organic Traffic on All

Single Grain

Step 4: Embed a YouTube Video Where Appropriate . Having a video embedded in a blog post increases dwell time, so we chose a relevant video from Mailshake’s , Time Doctor's and Moosend's YouTube channels. 12% increase in CTR. Even though there was a decrease in clicks and CTR, it still hit the #1 spot in the SERPs.

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5 Things You Should Know About "People Also Ask" & How to Take Advantage

Moz

Understanding the implications of the different positions of PAA in the SERPs impacts organic results’ CTR, especially on mobile, where space is very precious. From an opportunity standpoint, you can optimize your YouTube and video results to be eligible to appear in PAAs. Why does this matter to you? Do PAAs have a limit?

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23 Digital Marketing Trends You Can’t Ignore in 2024

Single Grain

Many social media platforms (like TikTok, Instagram Reels, and YouTube Shorts) are prioritizing short-form video content via algorithms that favor these formats. Stories (now available on Instagram, Facebook, YouTube, LinkedIn and Twitter) are an effective way to engage users and drive visibility to your products or services.