SmartBug Media

FEBRUARY 15, 2021

How can you ensure that your marketing strategy is helping your organization achieve the goal of continual growth? Maintain a Consistent Marketing Strategy. If you’re familiar with inbound marketing , you know that it is a marathon, not a sprint. A home-run marketing strategy doesn’t happen overnight. Content Marketing.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

SmartBug Media

FEBRUARY 15, 2021

How can you ensure that your marketing strategy is helping your organization achieve the goal of continual growth? Maintain a Consistent Marketing Strategy. If you’re familiar with inbound marketing , you know that it is a marathon, not a sprint. A home-run marketing strategy doesn’t happen overnight. Content Marketing.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

Zoominfo

AUGUST 1, 2023

While it’s undeniable that generative AI is already changing how businesses engage with the world, sales and marketing leaders are quickly realizing that AI alone isn’t the solution to all their problems. Businesses in every sector and vertical are overwhelmed by data. Today, it’s sales and marketing.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Martech

NOVEMBER 30, 2021

Are you looking to increase upsell and cross-sell opportunities at key accounts to improve customer lifetime value? Or do you want to expand into a new segment, territory or vertical market? Can sales and marketing work together to identify our target accounts? Snapshot: Account-based marketing.

Account Based Marketing 119

Account Based Marketing Work Management Marketing Management ABM 119

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

Martech

MARCH 22, 2023

Among the clients for whom we manage RFPs, we see more requests for technology platforms that help marketers execute and innovate faster. ” Dig deeper: Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023 A rule of thumb holds that marketers use only about 20% to 30% of what a tech platform offers.

Enterprise Management 100

Enterprise Management Marketing & Strategy Marketing Strategy RFP 100

Heinz Marketing

NOVEMBER 30, 2021

By Brittany Lieu , Marketing Consultant at Heinz Marketing. How do you sell if you don’t know who you’re selling to? To truly answer this question, many adept B2B marketers know they must avoid a ‘ lazy ICP’ and know the value in developing a robust ideal customer profile. . What type of accounts do we not sell to?

Ideal Customer Profiles 117

Ideal Customer Profiles Profiling Ad Building Cross-Selling 117

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Planning 101

DiscoverOrg

JUNE 29, 2017

In B2B marketing, when you improve response rates, you tend to see better downstream results including: more qualified leads, more pipeline, and more deals won. For many marketers, it remains something of a mystery. A high performing account-based marketing strategy starts with accurate contact data. The Content Pyramid.

Response Rate 149

Response Rate Top of Funnel Account Based Marketing Ideal Customer Profiles 149

Launch Marketing

JULY 1, 2020

Now, more than ever, it is important to make the most of your marketing budget. Consider the following three steps to take before launching a B2B marketing campaign to ensure that you spend your time and budget wisely, creating strong, meaningful campaigns that reach the right audience. Marketing with Purpose.

B2B Marketing 122

B2B Marketing Campaigns Marketing Budget Planning 122

ClickZ

SEPTEMBER 24, 2020

And business leaders are expecting marketers to leverage this space. September 17 saw ClickZ host a webinar by David Greenberg , SVP of marketing at Act-On. The presentation really dug into lifecycle marketing best practice. The presentation really dug into lifecycle marketing best practice.

Practices 134

Practices Planning Digital Marketing Funnels Best Practices 134

Launch Marketing

JULY 1, 2020

Now, more than ever, it is important to make the most of your marketing budget. Consider the following three steps to take before launching a B2B marketing campaign to ensure that you spend your time and budget wisely, creating strong, meaningful campaigns that reach the right audience. Marketing with Purpose.

B2B Marketing 118

B2B Marketing Campaigns Marketing Budget Planning 118

SmartBug Media

JUNE 5, 2020

An account-based marketing (ABM) strategy helps B2B manufacturers with finite addressable markets take a personalized approach to targeting, engaging, acquiring, and keeping best-fit accounts. Kula Ring Podcast Episode 63: Transform Your Business With Account-Based Marketing. Industry or vertical. Engagement. Retargeting.

Account Based Marketing 95

Account Based Marketing Ideal Customer Profiles Paid Search Agency Advertising Agencies 95

LeanData

NOVEMBER 8, 2022

Account-based Marketing (ABM), sometimes referred to as key account marketing, is a go-to-market (GTM) growth strategy based on account awareness, where a revenue team identifies and engages with individual customer accounts as markets of one. It’s a logical conclusion; the letter ‘M’ literally stands for “marketing.” .

Account Based Marketing 97

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 97

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though. Types of account targeting.

Account Based Marketing 126

Account Based Marketing Enterprise Management Work Management Paid Content 126

Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Marketing terms. Account Based Marketing ! B2B (Business to Business) companies sell their products or services to other businesses, not to consumers.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Always conduct a quality check after exporting by watching the video in full after upload.

Conversion Rate 88

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 88

NetLine

OCTOBER 2, 2023

When 90% of customers find personalization efforts appealing and it drives revenue growth of up to 30%, it’s not a question of whether or not content personalization marketing is relevant, but how to achieve it at scale. Content personalization marketing caters to all touch points throughout the customer experience journey.

Marketing AI 52

Marketing AI Personalization Marketing Management Paid Search Agency 52

Adobe Experience Cloud Blog

MARCH 22, 2017

Author: Ellen Gomes If you’ve been keeping up with digital marketing trends, then account-based marketing is most definitely on your radar. But account-based marketing is not to be ignored and it’s not just another buzzword. Why Is Account-Based Marketing Gaining Traction? Is ABM Right for Your Organization?

Account Based Marketing 128

Account Based Marketing Work Management Planning Marketing Management 128

Zoominfo

OCTOBER 13, 2022

New Opportunities, New Ways to Sell Like many industries prior to the pandemic, business in the import/export sector was largely driven by in-person relationships. The sudden introduction of travel restrictions and limits on in-person events forced Zambo to reconsider how AGL would identify new markets and close new business. “We

Ideal Customer Profiles 100

Ideal Customer Profiles Zoominfo Business Paper 100

ANNUITAS

OCTOBER 25, 2016

From time to time on the ANNUITAS blog we have the opportunity to sit down with those in the B2B Marketing and Sales industry and get their take on the market and trends that are happening in the space. We recently were able to sit down with Tanner Mezel of DSG Consulting and get his insights into the world of B2B Marketing and Sales.

Consulting 153

Consulting B2B Sales Demand Generation Work Management 153

Salesforce Marketing Cloud

JULY 28, 2022

Elyse Archer , founder and CEO of She Sells, said this should start with the customer need: “What can you change in your processes, systems, and delivery to serve them best now?” Upskill and cross-train your teams. A resilient sales org can nimbly respond to market changes whenever they arise. said Batrawy. Download now.

Sales Management 98

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 98

ClickZ

NOVEMBER 19, 2020

30-second summary: Using internal and external data pulled through online conversations and technology such as artificial intelligence can help fuel the “question and research” phase of a company’s scientific approach to marketing strategies. You can then use those outputs to adjust your marketing strategy as you go.

Marketing AI 144

Marketing AI Marketing & Strategy Marketing Strategy Paid Search Agency 144

Ledger Bennett

JANUARY 9, 2022

This phenomena is not limited to the consumer market, but instead is spreading across nearly all industry verticals – especially B2B. Zuora estimated a total addressable market of $102 billion from 2016-2020. It also makes global markets easier to reach. What are the primary benefits of a subscription model?

Cross-Selling 59

Cross-Selling Work Management B2B Marketing Management 59

Launch Marketing

FEBRUARY 26, 2020

To help your business better leverage your agency relationship and get the level of service you expect from a professional service provider, we’ve put together a list of best practices for communicating with your marketing agency. Looking for even more information on effective communication, particularly around marketing peformance?

Advertising Agencies 62

Advertising Agencies Paid Search Agency Ad Agencies Work Management 62

SalesIntel

FEBRUARY 1, 2022

In the pursuit of growth, many businesses sell into the accounts already in their CRM and marketing automation systems, oblivious to the large number of suitable prospects not in their data. In this article, you will learn more about what the total addressable market is and the best ways to calculate it.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

In the pursuit of growth, many businesses sell into the accounts already in their CRM and marketing automation systems, oblivious to the large number of suitable prospects not in their data. In this article, you will learn more about what the total addressable market is and the best ways to calculate it.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Outgrow

MAY 30, 2024

EPISODE 193: Marketer of the Month Podcast with Benoit Menardo Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Benoit Menardo for our monthly podcast – ‘ Marketer of the Month ’! Instant Cash, No Strings: How PayFlow is Disrupting the Payroll Market The Intro!

Work Management 52

Work Management Marketing Management Planning Paid Search Agency 52

Sprout Social

SEPTEMBER 2, 2020

The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. What makes Instagram video marketing so compelling? Meanwhile, 15-second vertical videos are supported via Stories. How to make sure your Instagram video marketing works. No surprises here!

Video Marketing 142

Video Marketing Branding Brand Identity Best Practices 142

Sprout Social

MARCH 31, 2022

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. This signals a huge window of opportunity for marketers and advertisers. In fact, 84% of marketers are increasing their spending on TikTok. Trying to decide between Instagram Reels vs. TikTok?

Video Marketing 117

Video Marketing Best Practices Cross-Selling Social Media 117

LeadSquared

AUGUST 7, 2018

42 insurance players are fighting it out for market share in a vertical that is perceived as “push-oriented” – in a red ocean like this, progressive customer-intent signals hold the key to moving the needle for some core metrics like Customer Lifetime Value, Renewal Rate and Conversions Per Agent. Let us know in the comments below.

Marketing Automation Services 64

Marketing Automation Services Marketing Automation Automation Planning 64

Salesforce Marketing Cloud

DECEMBER 7, 2022

It takes practice to craft stories that sell a vision to potential customers. We use personas and storytelling to help potential customers understand the products we sell and how they might serve as solutions. Also, we can share values and marketing messages through personas. Cross-Team Alignment. Get into storytelling.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Sharpspring

APRIL 26, 2017

Ok, maybe that’s not exactly the right saying, but it was true for my content marketing agency when we first deployed marketing automation for one of our clients. The “Big Bang Theory” of Content Marketing. If you’re buying peanut butter, chances are you’re also in the market for jelly. The campaign launched.

Marketing Automation Services 73

Marketing Automation Services Content Marketing Paid Search Agency Advertising Agencies 73

DealSignal

AUGUST 30, 2021

With marketing technology changing the landscape and leveling the playing field, you can leverage ABM strategies to not only hit your monthly numbers — but to exceed them. 1 Create alignment across key departments Any effective account based marketing strategy starts with creating a framework that consists of sales and marketing alignment.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Strategic-IC

JULY 3, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. Account-based Marketing is that whole strategy. And the first one is account penetration.

Account Based Marketing 118

Account Based Marketing Ideal Customer Profiles ABM Demand Generation 118

Strategic-IC

AUGUST 21, 2018

What top-level considerations do effective Account-Based Marketing strategies need? Tips For Creating Effective Account-Based Marketing Campaigns. 8 Tips For An Effective Account-Based Marketing Strategy. To see long-term results, make sure your campaigns incorporate these 8 points. Define your target account criteria.

Account Based Marketing 63

Account Based Marketing Marketing & Strategy Marketing Strategy CMS Development 63

ANNUITAS

OCTOBER 25, 2016

From time to time on the ANNUITAS blog we have the opportunity to sit down with those in the B2B Marketing and Sales industry and get their take on the market and trends that are happening in the space. We recently were able to sit down with Tanner Mezel of DSG Consulting and get his insights into the world of B2B Marketing and Sales.

Consulting 100

Consulting B2B Sales Demand Generation Work Management 100