Only 5% of B2B buyers are in market today; but where did that statistic come from?
Sword and the Script | B2B
APRIL 30, 2024
As it turns out the source is a study commissioned by LinkedIn and completed by John Dawes , a professor of Marketing at the Ehrenberg-Bass Institute for Marketing Science , which is part of the University of South Australia. There’s no excuse for throwing around stats without examining them. That makes sense.
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